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Cheap Monday opens Concession Store in Selfridges

Source: Publicist
Posted: Wednesday June 1, 2011

This August Cheap Monday opens its first UK store, a Concession Store, in Selfridges, London. The retail space will be transformed into a solid Cheap Monday environment and will be an important platform for Cheap Mondays collections and store concept, both in the UK and internationally.

The Cheap Monday Store in Selfridges opens August 15th. It is located on the menswear department on the 1st floor of Selfridges, Oxford Street, and has an area of 70 square meters. The range will consist of Cheap Monday's menswear collection, men’s and unisex models of the jeans and accessories.

It's great that Cheap Monday is expanding further in the ever important UK market. I also have a strong personal tie to London, having lived and worked there for many years, says Ann-Sofie Back, Creative Director, Cheap Monday.

Our Cheap Monday Store in Copenhagen is doing very well and we have also built a number of Shop in Shops around the world. Now it's time for our first Concession Store and to make this debut in Selfridges, London is fantastic. The store will be an important platform for the collection and concept, both in the UK and internationally, says Hakan Strom, COO, Cheap Monday.

Before the opening, the retail space will be transformed into a complete Cheap Monday environment, dominated by raw and basic materials such as chain link fencing and broken particle boards. The concept is designed by Swedish Architect and Design firm uglycute, who also designed the Cheap Monday store in Copenhagen and Cheap Monday's headquarters in Stockholm.

Cheap Monday is available to 38 markets, in about 1800 stores all over the world. The brand has its own store in Copenhagen, Denmark as well as Shop in Shops in a number of other markets.

For more info: www.cheapmonday.com

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