As usual, a casually cool scene unfolded at G-Star RAW. A snow-covered central park landscape stretched out across the Theatre at Lincoln Center. It was a hip casting of confidence, as members of both sexes strutted their stuff in styles boasting function and flatter - well mostly.

Current campaign cutie Gemma Arterton sat amongst front rowers Jared Leto, Rosario Dawson, Mena Suvari, Tinsley Mortimer, and long-time G-Star supporter Alan Cumming. G-Star has designed a faithful following, and the brand has come a long way since just jeans - but it's still all about the attention to detail.

Photos: Style.com