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JSong...Way  New York Fashion Week Fall 2012

Fashion Ledge - JSong...Way
Songs for Nature
The chance encounter with a snowy NYC winter day is the backdrop for Way Zen’s JSong and...Way fall 2012 collection. Zen, who has this writer's vote for pushing the envelope when it comes to smart embroidery, keeps her clientele looking posh in a natural way. A white cashmere coat with removable sleeves exhibits Zen’s quest for functionality (and order). Another favorite is the camel cashmere kimono coat, which harkens a bygone era of elegance. In this wintry atmosphere, an ivory georgette sculpted flora dress seems to literally mimic the cascade of snow. Wearable separates allow women to seamlessly transition from day to night in colors like bread, butter, ripe grapes, deep black and snow white.

Fall 2012 marks JSong and...Way’s 15th year anniversary and the brand allowed audience members to help design a special coat by writing down each person’s favorite word, which will be used in the finished garment. This was a fitting celebration as Zen always seems in tune with her clientele. My word: “halcyon”. Few things remind me of a carefree and hence better reality than a JSong and...Way collection.

Editor Picks:
Yellow/black poly/wool embroidered 3-D flora coat
White cotton lace top
Blue organza ballerina dress and fun fur collar

JSong International Inc.
499 Seventh Avenue
2nd Floor South
New York, NY 10018
Phone: 212.736.1189


Written by: Kenyatta D. Pious
Photos: Publicist
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