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JSong Way  New York Fashion Week Spring 2012

Fashion Ledge - JSong Way
Fresh Flower Power

Flowers took center stage at the Jsong and…Way Spring 2012 show. Designer Way Zen's goal of utilizing flowers to enhance clothing translated into techniques such as digital embroidery to achieve a three-dimensional effect.

Spring 2012 is a geometric collection infused with organza, silk and linen, which nestle together like a carefully selected bridal bouquet. Perhaps because of the ubiquity of flowers, this collection seems to appeal to most any woman.

Case in point: a white cotton orchid petal t-shirt paired with linen red shorts exudes youthful sensuality as does a tangerine organza skirt. A khaki-multi linen blouse and pants is spot-on for the sophisticated worker while a white linen flora tier dress sends just the right amount of playful whimsy. Finally, a green linen multi-color lotus tunic captures that intrinsic “easy charm” that I often equate with all of Way Zen’s collections.

JSong International Inc.
499 Seventh Avenue
2nd Floor South
New York, NY 10018
Phone: 212.736.1189


Written by: Kenyatta D. Pious
Photos: Publicist
complete collection

Other show (s) by this designer