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Ashish N Soni  NY Fashion Week Spring 2006

Fashion Ledge - Ashish N Soni
Ashish N Soni Spring 2006

Ashish N Soni is first Indian designer to be invited to participate at the prestigious Olympus Fashion week in New York at Brvant Park. At the world's biggest platform for fashion, Ashish N Soni will be the cultural ambassador for brand India. Invited by the Executive Director of 7th on Sixth & Vice President IMG, Ms Fem Mallis who has been seeing Ashish's show at The India Fashion week since the last six years .She recently described him as " The Rising Star of India.”

Ravi Krishnan, Managing Director, IMG/TWI South Asia and Senior Vice-President, IMG said: "We are proud to be associated with this momentous occasion where an Indian designer will be showcasing his great talent on a global platform. IMG is committed to help develop the fashion design industry in the countrv and will continue to support the growth of many more designers from India." Needless to say Ashish is absolutely thrilled to be the very first Indian to have been noticed at an international level of this stature and hopes to put Indian Fashion right where it belongs, right on top!

Says Ashish Soni, "Firstly I would like to extend my deepest gratitude to everyone that has pitched in to make this a reality. I look forward to showcasing my work in New York and hope to be back season after season. This is definitely a very momentous moment in my career. I look at it as a tremendous opportunity to take my label ‘ASHISH N SONI’ global as well as represent not only Indian fashion but India as a whole. The learning curve will be huge and steep, but I am extremely [excited] by what lies ahead."

Ashish Soni's show is part of the 'Incredible India' campaign by Ministry of Tourism and is co-sponsored by The Ministry of Textiles (India), Liberty Footwear, Dream Hotel, Air India & NDTV in their varying capacities.

Honourable Minister of Tourism, Smt Renuka Chowdhury expressed, "We congratulate Ashish Soni on being invited to New York for this show. It is the first time ever an Indian designer has been invited for such a renowned platform. The New York Fashion Week provides Indian fashion with a huge exposure on a global scale, in an international market, and we will utilize that foray to show India as a destination. Ashish Soni hence will be our key brand ambassador at New York."

Said Mr Anupam Bansal of Liberty Shoes, "New York Fashion Week is the epitome of Global Fashion. Ashish's participation in it heralds the arrival of Indian Fashion on the World Stage. It is the first recognition for an Indian and as the largest Indian Footwear Manufacturer our making- the Footwear for Ashish was a natural step."

Media Contact:

Bismarck & Phillips
Phone: 212.741.0141
www.bpcm.com

Written by: Yvette N. Coleman
Photographed by C.Yohance DeLoatch
complete collection

Other show (s) by this designer