Gen Art, the nation’s leading arts and entertainment organization dedicated to showcasing emerging artists, presented the New York debut of “The New Garde,” a presentation show featuring the fall 2007 collections of three upcoming designers in dynamic installations with live-model vignettes.
“The New Garde” featured the fall 2007 collections of three of the industry’s rising stars; from the feminine and playful designs of Chrishabana, whose colorful prints and feminine silhouettes define his playful line, the versatile and easy-to-wear dresses of Geren Ford and the structural innovations of FORM. The designers were chosen based on their established ability to maintain a successful independent fashion label while retaining a freshness and individuality with the shape and fabrication of their garments. Of the designers featured, ChrisHabana and Geren Ford both have showed previously with Gen Art with its Fresh Faces in Fashion program.
Unlike runway shows, “The New Garde” offered everyone the privilege of a front row seat as 20 looks, from each designer, were shown on models over 2 hours. With “The New Garde”, Gen Art is at the forefront of originality in fashion production whilst continuing to provide a platform for the growth of independent and spirited fashion talent. Sponsors included: Acura, Ecru New York, Fiji Water, The IN:NYC Card from American Express, Kryolan and New York Magazine.
Philippine’s native, Chris Habana, designs womenswear he considers to be three-dimensional collages with “hidden iconography” and “a subversive truth”. Drawing inspiration from the marriage of sci-fi and stylized horror films such as ‘Suspiria’ and ‘Tron’, the fall 07 collection focuses on intriguing prints and voluminous dresses, jackets and tops in silk chiffons and hand-knit cottons. After attending The Academy of Art University in San Francisco, Chris moved to New York in 2000 and began focusing on designing jewelry and accessories from fur pieces and found objects, which he sold in the U.S. and Japan. Chris’ accessory line was one of four selected to show at Gen Art’s 2004 Fresh Faces in Fashion show, and after receiving orders for his womenswearfrom boutiques such as Dernier Cri in NYC and Scout LA in Los Angeles, he decided to focus more on developing his clothing line. Chris designs all of his own prints and is inspired by everything from cartoon characters to pornography, Victorian charm to hippie culture.
Geren Ford, an LA based line of women’s wear, was launched in 2002. Geren has taken the “ready to wear” process that she learned at Parsons, and applied it to simple yet intricately crafted and designed pieces, utilizing silks, cottons, and leather in a range of items from dresses to underwear. A native of California, designer Geren Ford first launched the line at Gen Art’s 2005 Fresh Faces in Fashion LA show, and has since sold the line to Barney’s New York, Neiman Marcus, SAKS Fifth Avenue, and many other better boutiques across the country. Geren’s design philosophy behind the line is one of a lifestyle; it is designed with inspiration from those cinematic moments in life and each unique item aims to capture a certain emotion. The line successfully captures the sexiness and comfort that can come from sitting in a lounge chair in a hotel in Paris or lying on the beach in Jose Ignacio. Inspired by the sophistication of Paris, the fall collection boasts simple cuts, quality tailoring and classical fabrics and colors.
FORM BY JERRY TAM
FORM is a New York based design collective dedicated to designing original womenswear with a futuristic sense of luxury. Jerry Tam, founder and creative force behind the label, became certified in couture at the Fashion Institute of Technology while simultaneously earning an Associates Degree in Fashion from Parsons School of Design. Afterwards, Jerry worked with Perry Ellis and Zac Posen. In the hopes of creating an innovative brand, Jerry sought the expertise of Kelly Andrews, former merchandiser at Helmut Lang, to conceptualize the direction of the line and also enlisted Eric Werner, whose background in architecture and modeling for Calvin Klein has helped hone the structural chic that defines FORM. With the vision for truly innovative design incorporating neoprene shielding and layered armor detail. FORM have created a fall collection made up of garments that allow the wearer to withstand the battles of their environment.
ABOUT GEN ART
Gen Art is the nation's leading arts and entertainment organization, dedicated to promoting and supporting the best emerging talent in fashion, film, music and the visual arts. Created to propel the careers of up-and-coming fashion and accessories designers, Gen Art’s fashion events have proven to be a successful launch pad for big names, including Zac Posen, Hollywould, Cloak, Rebecca Taylor, Chaiken, Michelle Mason, Rafé, Eugenia Kim, Louis Verdad, Keanan Duffty, Twinkle, Sari Gueron, Vena Cava and Milly.
For more info:
Dan Klores Communications
386 Park Avenue South, 10th Floor
New York, NY 10016
Attn: Amy Kaske
Phone: (212) 685-4300