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Abaeté  NY Fashion Week Spring 2005

Fashion Ledge - Abaeté
Abaeté's Designs — Sexy Sophistication

Abaeté (pronounced ah-BYE-ah-tay) is the family name of designer/founder Laura Poretzky, and translates roughly to “person of virtue.” The logo is the original Portugese family crest, dating back to the 1700's, which means every garment is a labor of love and family pride. Abaeté is renowned for the highest quality fit, fabric and craftsmanship, which Laura herself oversees at our local production facility.

Laura Poretzky, Designer

Laura Poretzky was born in France to a Russian father and a Danish-Brazilian mother, and raised between Paris, Rio de Janeiro and New York. With a lifelong interest in the arts, she was accepted into the top-ranked Rhode Island School of Design (RISD) to study photography, but switched to fashion design when she found herself spending more time with the fabrics she was shooting than in the darkroom. Upon graduation, Laura was hired to a coveted position at Ralph Lauren, where she further refined her design sensibilities.

Laura now designs for her own luxury line called Abaeté — drawing as much on her experience as a New Yorker as on her Latina and Eurasian roots. Her sophisticated, feminine designs have captured the imagination of stylists and editors alike, while her years of experience with fabric and construction ensure a perfect fit, every time.

For more information regarding Abaeté, please contact Casey Kettleson, PR Manager at 212.334.4755 or email casey@abaete.com

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