But soon it became apparent that fashion consulting was not satisfying Alice's creativity. Bravely armed with a strong vision, she decided to take a chance and set up her own design house. The incredible effort paid off. After only three years, the label already represents a new sense of New York style. Her clothes and accessories have appeared on the coveted covers and pages of magazines such as Bazaar, Elle, and Nylon and style bibles ID and V.
Born in 1976, Alice always had a knack for style. As a young girl, she put on fashion shows for friends and family. She loved to dress her friends up, always putting together outfits that were creative and different yet flattering and appealing. Between Alice's love of painting and New York, it's as if she's used the city as her palette, mixing all of its eclectic charm and irreverence in her collections. It's these qualities that helped her line gain instant market credibility; her first collection was immediately picked up by one of the leading independent stores in New York, Kirna Zabete. The quick commercial success, along with strong press reaction, generated unprecedented momentum for the young brand.
With the beginning steps underway, including the presentation of the Spring/Summer 2001 collection during New York Fashion Week, the platform was set for Alice Roi to secure the most reputable retailers throughout the U.S., Europe and Asia. Her clothes can now be found worldwide in stores such as Henri Bendel, New York; Louis Boston; Beauty Buy, Paris; and Joyce, Hong Kong.
But all the commercial success couldn't compare with the recognition she received from her peers in the fashion industry. Alice was nominated for the Council of Fashion Designers of America's prestigious Perry Ellis Award for Womenswear in 2001. And she continues to receive support from the fashion community, as proven by the invitations to show her collections in Bryant Park season after season.
Alice continues to labor diligently in her midtown Manhattan studio. She is
committed to driving her vision and company to new places and making the women
that wear her clothes feel more confident and beautiful.