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Bogosse  NY Fashion Week Fall 2007

Fashion Ledge - Bogosse
Bogosse Fall/Winter 200: The New “Art of the Shirt”

Humphrey Bogart’s trench coat collar. Jude Law’s scarf in Alfie. Chairman Mao’s tiny, rigid collar. A man’s style and sartorial creativity can become iconic based upon the brilliant mixture of signature pieces. Bogosse, makers of signature men’s shirts, introduces “The Art of The Shirt”, in their Fall/Winter 07 Collection, highlighted by five distinctive shirt styles that promise to instantly rev-up the style quotient of any man’s wardrobe.

“ A shirt is no longer just a backdrop for a tie,” relates Fabrice Tardieu, Creative Director and Designer for Bogosse, “ Today a shirt with a unique design detail carries the style punch of a perfect accessory.”

“Basically, we have created essential, iconic shirts that also have the added plus of the Bogosse fit, making men seem slimmer, as well as instantly stylish,” adds Patrick Tardieu, CEO and Chairman for Bogosse, “Then, because of the versatility of the styling, the shirts travel conveniently from day to night.”

LIGHTEN UP: Basic shirting colors such as blue, tan and grey are lit up with buttons and point stitching in lighter colors creating a sophisticated contrast effect. MSRP $180.

ROCK –N- ROLL STUD: The Stud Collection features a motif such as a skull or the Bogosse logo in small silver studs on the back of the shirt. Fabrics are double yarned with silver threads. MSRP $ 195.

MAO: Inspired by the classic Mao collar, Bogosse has created a new collar, small and crisp on the neck with signature buttons and pointed tabs. MSRP $180.

THE WATCH SHIRT, JIT: Introduced in Spring, “The Watch Shirt” has a window on the cuff to reveal a man’s wristwatch face. A second piece of fabric creates the subtlety. For Fall/Winter, in addition to colors and prints, a style in classic white and classic black join the mix. MSRP $ 190.

FOULARD: Inspired by Jude Law in Alfie, where the insouciant swagger of a scarf makes the man and the face-framing shawl collar of Humphrey Bogart’s trench in Casablanca, Bogosse introduces a dress shirt with a scarf effect at the collar. MSRP $ 190.

Bogosse is the creation of the Tardieu brothers, who desired to create a shirt they could never find in their global travels. Patrick, with his history as an international soccer star and a true fashion connoisseur and Fabrice an executive with Georgio Armani, the brothers design for men who work and play hard and are always effortlessly and superbly styled.

Bogosse can be found in luxurious stores worldwide including Atrium in New York City, Baccara in Santa Barbara, California, Lulu Couture in Miami, The Palms Hotel in the Turks and Caicos and select stores in Europe, Mexico and Japan; by calling 305.594.9228 for store locations or by going to www.bogosse.com

For more info:
Jade Dressler Communications
Phone: 212.427.9331

Photos: Publicist
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