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Style Salon  NY Fashion Week Fall 2007

Fashion Ledge - Style Salon
Style Salon Fall 2007: Jedda-Kahn, Mira Kelis, Zonkiri

Over 300 editors, stylists and fashionistas gathered at The Style Salon to get a first look at the three of fashion’s freshest faces --Jedda-Kahn, Mira Kelis and Zonkiri.
Co-producers Joy Doss and Jada Russell both believe in championing underrepresented designers, nurturing them from crawling to walking to running. Says Jada, “We take care to introduce our designers to the most important segments of our industry -- press, buyers, stylists and buzz generators. ” The team goes a step further by aligning themselves, and by extension their designers, with other difference-making players like media sponsors New York Moves and Papierdoll.net, makeup team sponsor Make Up For Ever, the Dougan-Burr hair team and America’s Top Model winner Danielle Evans. Inside Edition’s April Woodard hosted the show. Joy continues, “We take our business and therefore, our designers very seriously. To borrow completely from Vidal Sasson, ‘If you don’t look good, we don’t look good’. We make sure our designers get noticed. We back them 1000%.”

About The Designers
Jedda-Kahn presents his signature vintage couture looks in complementary shades of brown, black and Bordeaux in classic Fall fabrics like wool and lush black velvet with saucy accents in beaded French lace. Polkadots were a strong look in the collection as well. His interpretation of womanhood and self-assuredness is reflected in his use of bold and sexy silhouettes – adding in a little leg here and little décolletage there. His collection is designed with the fashion innovator in mind, mixing old and new perceptions of glamour. He creates the perfect pieces for lunching ladies who are accustomed to couture and unafraid to ripple the waters.

Mira Kelis, derived from the word “miraculous”, presents a collection of demure, ladylike silk lingerie and lounge wear. Ensembles reflect the vibrancy of designer Jennifer Kelly’s own fun loving personality in powdery tones with intermittent pops of rich color. Undoubtedly a departure from the racier brands that have dominated the press, Mira Kelis bring forth the softer side of sensuality. The line will be carried at The Four Seasons in LA.

For Fall 2007, the Zonkiri line, by Korean designer Jongkil (John) Lee, is inspired by two major influences in Korean culture – Hanbok (traditional Korean costume) meets modern art and the Korean military style of female warriors. With an emphasis on futurism, John Lee adds a crisp white cotton shirt to his looks, employing a wonderful mix of fabrics and materials (metal, cashmere, silk, wool,) and colors (charcoal, black, gold and silver with vermillion and royal blue to dramatize) to masterfully illustrate his take on mandated furtive sexuality and militarism. Look for bolero style jackets with high-waisted ties, wrap skirts, metal/metallic accents.

More About the Style Salon
The Style Salon also presented a museum-style fashion installation in the main lobby with looks by Jean-Edouard Desmornes, Alice Berry and Double Stitch. Each has chosen a look to present on a mannequin form as an introduction to the fashion week experience. Jada Russell adds, “We needed a less cost-prohibitive yet creative alternative for designers who still want to participate and want the exposure without the commitment of a full on runway production.”

Giftbags were graciously provided by Crest Whitestrips, Pantene, Helix Cigars, J Records, Make Up For Ever and New York Moves magazine. Cocktails were provided by Fazenda Mae de Ouro (Brazilian cachaca) and Singha beer.

For more info:
Joy Doss
646.489.4432

Photos: Publicist
complete collection
complete collection

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