ARAKS launched her collection in the Spring of 2000 with an eye to creating beautiful foundation pieces. Her original collection of luxe intimates has since grown into a complete range of lingerie and Ready-to-Wear; all with a feminine yet clean aesthetic; all consistent in comfort and lastingness; all modern and timely. ARAKS is a luxurious and versatile collection of lifestyle garments made from the worlds finest fabric, cotton. ARAKS creator, Araks Yeramyan, implements extreme quality and craftsmanship in each colorful and delicately detailed piece of her exquisite cotton delicates.
In devising her collections, Araks finds inspiration beyond the bedroom; by taking everyday lifestyle into account. With a keen sense of color, attention to detail and meticulous supervision over all manufacturing, Araks has created and developed a collection of intimates that has become known not only for quality, fit and function, but also for the ability to seamlessly blur the distinction from inner and outerwear.
With a fashion pedigree that begins at the Parsons School of Design and extends to tenures at global companies such as Marc Jacobs and J.Crew, Araks learned young that less is sometimes more.
For Spring 2006, Araks forays into Ready-to-Wear. Her capsule collection is like a master class in the most versatile of fabrics. The collection is comprised of exquisite pieces that exudes a hint of femininity and sexiness. Comfort and fluidity are apparent, as they are the signature characteristics of ARAKS. The color palette ranges from pale and nude sheers to vibrant colors – appropriate for the Spring season. Versatile in wear, the fiery Red “Dafina” dress gives an elegant but effortless look and feel. The silky emerald green “Fatima” top brings the modern girl back to the glamour of old Hollywood.
“Our skin responds to a sense of care that the finest of materials, the most thoughtful of design can provide,” states the designer. “I believe that dressing begins with the touch, the pleasure and comfort of that first layer against the skin.” ARAKS has a loyal following of both urban sophisticates and celebrity fans including Sarah Jessica Parker, Meg Ryan, Kirsten Dunst, Julia Roberts, Amanda Peet, Chloe Sevigny and Cindy Crawford, who agree with the design philosophy and feminine aesthetic of ARAKS.
With a following of devoted clients, ARAKS is available both here and abroad at locations such as Fred Segal, Calypso St. Barths and La Petite Coquette.
PR: People’s Revolution
62 Grand St. 3rd Floor
New York, NY 10013
Contact: Kelly Cutrone or Huilian Ma