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Bacardi Style  NY Fashion Week Fall 2007

Fashion Ledge - Bacardi Style
BACARDI® LIMÓN™ Flavored Rum Launches The Career Of Patricia Samaniego

BACARDI LIMÓN, a leader in the premium flavored rum category, announced that up-and-coming fashion designer Patricia Samaniego from Las Vegas, NV has won the EXPRESS YOUR STYLE Design Competition for her BACARDI LIMÓN inspired ‘Retro Cocktail Dress.’ This competition offers aspiring designers the opportunity to break into the world of design by creating an outfit for a night about town in their own style that best exemplifies the essence of BACARDI LIMÓN.

Patricia’s two-toned yellow cocktail dress is made of silk chiffon and satin for the woman ready to go dancing. "Winning the competition and having this opportunity will allow me to live in the real world of fashion and pursue my passion," she said. "I am thrilled to be recognized and supported for the work I love."

Judges included celebrity Vanessa Minnillo, an MTV VJ, Holly Dunlap, designer and founder, HOLLYWOULD, Tanya Jensen-Hawver, Fashion Editor, The DAILY, Ernie Buffalino, VP of Creative for 24Seven, Inc., Jennifer Goodkind and Jayne Chase of "A Fashionable Life Radio”. The judges were on-hand throughout the day to observe the contestants during the live 'Cut and Sew.' Here, the contestants had to demonstrate their dressmaking skills in a reality show environment. They needed to trace, cut, sew, baste and drape their fabrics in front of a live audience. The five finalists were chosen out of a pool of more than 350 entrants.

"I am so inspired by the talents and skills these emerging designers have demonstrated in each of their creations. Their design visions were translated beautifully and each of their creations captured the energy and style of the brand,” says Ria Campbell, Marketing Manager, BACARDI LIMÓN. "It's an honor to support these artists in their pursuit of innovative and compelling fashion. The competition presents a unique way for them to springboard their career. I know each of them is going to leave their imprint in the fashion world.”

As the winner of the competition, Samaniego receives a $5,000 cash prize in addition to an internship at HOLLYWOULD and a portfolio critique and interview with 24Seven, Inc. In addition, her work, along with the other four finalists will be featured in the May issue of The Daily MINI, the monthly fashion magazine.

About BACARDI LIMÓN
BACARDI LIMÓN is a unique blend of BACARDI® Rum infused with an artful combination of lemon, lime and grapefruit essences. Since its introduction, BACARDI LIMÓN has been associated with Fashion and Emerging Style. The brand was launched with a groundbreaking fashion campaign more than 11 years ago and continues to be involved in the fashion scene. ENJOY OUR PRODUCTS RESPONSIBLY
http://www.bacardiflavors.com_ ©2007 BACARDI AND THE BAT DEVICE ARE REGISTERED TRADEMARKS, LIMÓN AND LIMÓN WAVE DEVICE ARE TRADEMARKS OF BACARDI & COMPANY LIMITED. BACARDI U.S.A., INC., MIAMI, FL. RUM SPECIALTY – 35% ALC. BY VOL

For more info:
Lesley Snyder
The Baddish Group
28 West 39th Street - 3rd Floor
New York, NY 10018
Phone: 212.221.7611

Photos: Publicist
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