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JSong...Way  New York Fashion Week Fall 2013

Fashion Ledge - JSong...Way
The JSong...Way collection, designed by Way Zen, offered an intimate view with a runway presentation at the JSong International Inc. midtown showroom. The ladylike looks were inspired by the capricious nature of our spirited surroundings. With the theme, In the Whimsical Park, Way delighted audiences with day to night elegance for Fall 2013.

Created using natural fabrications like cotton, silk, and wool, the silhouettes were finessed with a light touch, and brought to life by detailing. Appropriate for a stroll, but dainty enough for a lunch date, the ensembles were layered with purpose in mostly black and white, while dresses in a variety of shades including purple, red, gold, and brown were accented with flair. Lace, as inserts or applied all-over, pretty pleats, impeccable seaming, and artsy cutouts enhanced the styles without compromising the form. Other embellishments like masterfully executed embroideries had a delicate dreamy quality. Transitioning into evening with bold red or sparkly gold over black pieces added a little punch to the naivete.

Naturally, the difference is about the whole shebang, and the supporting cast did well to compliment the clothes. Doreen Guarneri of Pure NVBKT created a loose updo for longer locks and an easy breezy perkiness for short cuts. For make-up, Ferruccio Nevio Ragazzini applied crimson lips and light brown eyeshadow. The manicures were provided by Jacqueline Saulsberry, accompanying jewelry by Monique Leshman, and last but not least, shoes by Mia.

JSong International Inc.
499 Seventh Avenue
2nd Floor South
New York, NY 10018
Phone: 212.736.1189

Written by: Sarah Freiseis
Photos: Publicist
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