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JSong...Way  New York Fashion Week Spring 2013

Fashion Ledge - JSong...Way
Traveling Song is a fun and futuristic collection “inspired by Way Zen’s passion for traveling from culture to culture and from her memories into the future”. This is a rather interesting concept...one that forces Way Zen to push her craftsmanship to new limits and, frankly, is a natural progression for this brand.

Traveling Song is for sophisticated women who adore a variety of necklines, cutouts, pleating, and beautiful embroidery. Well executed color blocking like in the multi-color linen top paired with blue linen classic pants is a winner. A white linen tunic paired with denim shorts becomes modern and the accessory, a denim handbag with embroidered QR code, is wonderfully unexpected…and does not appear gimmicky. Fashionistas can actually scan the QR reader to get more info on the brand...the future is here.

Way Zen wins primarily because she remains true to her aesthetic and client while willing to experiment with her craft.

Hair: Pure NV BKT sponsored hair and Artistic Director Doreen Guarneri created the stunning hairstyles. Natural fabrics including linens and silks coincided wonderfully with the natural existence of pure NV botanical keratin treatments. This inspired Doreen to create a soft and romantic easy up do with a low side-swept bang and an easy teased lift at the crown. The sides were gently pulled up, twisted and pinned with the remainder of the hair left long, loose and textured.

Editor Picks:
-White linen lace jacket, white linen classic pant
-Maize linen ruffle dress
-Blue georgette crepe pleated dress

JSong International Inc.
499 Seventh Avenue
2nd Floor South
New York, NY 10018
Phone: 212.736.1189
www.jsongcollection.com


Written by: Kenyatta D. Pious
Photos: Publicist
complete collection

Other show (s) by this designer