Sofada, derived from the Portuguese word for "naughty", shown by designer Alice Dobson of Oregon, started out strong. Her girl this season was playful and flirtatious, all the while exhuming a bit of old Hollywood glamour. Alice cites her customer as a woman with "disposable income" and an appreciation of "excellent style and quality while at a moderate price. She also likes to feel very feminine, girly and colorful without being over the top (she wants her boyfriend to like it too)." The collection is moderately priced, retailing between $ 150 to $ 500 dollars.
Alice showed a sleeveless over-sized hooded, chevron sweater dress to begin her debut, and followed up with the same chevron knit incorporated into a pant and skirt. Alice's precise cutting and draping, was obvious in her well-fitted dresses. However, the selection of fabrics incorporated in the collection seemed quite awkward at times. Such was the case with a random denim dress.
Knitwear pieces, sewn with sequins for a slight traditional approach to embellishment reestablished Alice's focus. Attention to detail was obvious, notably in several of the dresses and skirts, off set with colored threads on finished hems and unexpected cuts on trousers. A highlight of the collection was a classic embroidered trench with an assembly of colors. As Alice mentions, her colors were" a mix of bold neutral," combining the "two elements so there are pieces that can be worn either to stylish work setting or out for a cocktail" . The bold components were shown in scarlet red, raspberry, iridescent orange and turquoise, while the more neutral garments appeared in milk chocolate, black and white, gold and silver, heather grays and navy.
About the designer
Born and raised in a small beach community on the Oregon Coast, Alice Dobson began designing and sewing as a young child. Inspired by the handmade creations of her mother and grandmother, she first learned how to sew on her grandmother’s vintage Singer.
Through high school, Alice wore her own designs and created a small business selling ready-made apparel and creating custom party dresses for a small circle of friends and acquaintances. At 20, she moved to Portland, Oregon to expand her design and sewing business. Although skilled in creation, Alice realized she could benefit tremendously from a solid business foundation and enrolled in the Fashion Institute of Design and Merchandising (FIDM) in Los Angeles, CA.
With an Associates Degree in Apparel Manufacturing, Alice worked for several designers including Adriano Goldsmied, Anna Huling and Fawn Rogers for Dritti. She developed her own line of apparel and swimsuits selling to boutiques in Santa Monica and Pasadena including Blonde and Janice Mcartney.
Alice moved back to Portland and opened her own boutique and design studio, sofada, derived from the Portuguese word for “naughty.” She expanded her wholesale business along the West Coast and now sells in about 37 specialty retail boutiques in such cities as Seattle, Portland, Los Angeles, and Chicago.
Inspired by fabrics and the young stylish people her recent trips to Amsterdam, Spain and Panama, Alice believes that good design should be synonymous with affordability. A low-slung skirt sells for $95, custom swimsuits are $130 for a basic two-piece and $190.00 for a combo of three pieces, tops run from a classic sexy tee for $49 to swiss polka-dot silk blouses for $120.