Secrets of Charm is a collection created by two sisters, Estee and Sharon Elkayam. Their fashion acumen is impressive with stopovers at Ralph Lauren, Barbara Bui and Calvin Klein. Therefore it is easy to see why there is such careful attention - - the two are involved in every aspect of their business and were quite hands-on when it came to the fashion showcase: “[We were] involved in everything! [We] shopped for accessories with stylists, we went over music with the DJ, and we even went to the sample room everyday to make sure the garments were perfect." Surprisingly, their attention to detail has not affected their customers’ wallets.
Their fall 2006 offering is inspired by a trip to Wyoming. “The collection says that your clothing can be sophisticated and quirky at once,” says Sharon. The collection, with its prairie inspired skirts and dresses, achieves a Native American aesthetic, which is to say the lure of open spaces and simpler more agreeable earthy colors, Sharon adds, “The palette reflects the earthy tones of the west with a transition into black and pale yellow for evening. The colors consist of mustard, burgundy, browns, olive, and dark green.”
She continues, “[We] dislike anything bedazzled. [We’re] so happy that there is some sort of return to minimalism.” Indeed.