The best-loved shapes from Season One are reimagined, and new silhouettes added in denim and silk. Taking inspiration from Beth’s most loved pieces from her own wardrobe, statement dresses include architectural style shift dresses with cinched waists, a cocoon-shaped wool coat, through to new takes on the relaxed, dropped-shoulder jersey styles from the first collection.
A French terry premium hooded dress offers a new relaxed glamour to the label, as well as boxy white tees and soft, sequin-embellished sweaters.
Beth’s lifelong love affair with make-up anchors the range; prints include vibrant colour-pop eye pencil shavings, dripping red nail polish and three-dimensional, oversized eyelashes.
Eschewing some of the conformity which many plus-size labels subscribe to – the idea of ‘flattering’ the figure or intending to slim down – these are clothes to celebrate, showcase and enhance.
Beth Ditto Says: “I want all kinds of fat girls to feel amazing in these clothes! We had such a great response to the first collection – specifically the fact that there were shapes there which people couldn’t find at this size before. We’ve really dialed that up this time! It’s even more sculptural and feels more unapologetic. We’re still transcending the idea of trends; I know I’ll still loves these shapes years from now…”
A cast of ‘real people’ were cast via Instagram and assembled in Los Angeles by Charles Jeffrey and Hanna Moon, and captured within a house party - in a campaign shoot underpinned by beautiful chaos.
Charles Jeffrey says: “When Beth asked me to work with her on this project, my gut reaction – literally, instantly! – was the idea of capturing how I felt the first time I discovered Beth’s music. The video for one of The Gossip’s first singles, Listen Up, was a starting point. We took a lot of the vibes from that and created this setting where interesting, free, real kids could dance in a messy room to music they love. I also really wanted to celebrate their amazing bodies in the same way the clothes do; There are so many great examples of bigger bodies in fashion campaigns but I’ve never seen one that I felt was very rock n roll… I’m so proud of this.”
Beth’s heroines are women – and men – who understand the perfection in imperfections and dress with a compelling sense of independence.