, the joint venture between Iconix Brand Group,
Inc., Guy Oseary and Madonna
announced today that recording artist,
songwriter, and fashionista, Pia Mia
, has been crowned Fashion
Director of Material Girl.
Pia Mia will also star as the face of the
brand’s global marketing campaigns and make appearances at Macy’s,
the brand’s exclusive retail partner in the United States.
“I am excited to announce Pia Mia as the Fashion Director of Material
said Madonna. “Her creativity, confidence and unique
sense of style make her a perfect addition to the brand,”
For the first time since the launch of Material Girl, the brand is partnering
with StyleHaul, the leading global style network, to create an original docu-series
inspired by Madonna’s Truth or Dare. The series will feature Pia Mia and
the creative inspirations that define her as a Material Girl. Pia will Executive
Produce the series along with StyleHaul and use their combined social media
reach of 500M+ to support the series and showcase the brand’s designs.
"When I heard that Madonna wanted me to be the first-ever Fashion
Director of Material Girl, I literally died,”
commented Pia Mia.
"Madonna is so amazing - from her music, to her style, to her
stage performances, she is the ultimate icon. I have so much respect for her
and she’s really inspired me to have the same confidence that she has
to wear whatever she wants to wear, or say whatever she wants to say. I couldn’t
be more excited to be a part of her brand,”
Pia Mia continued.
In her role as Fashion Director, Pia Mia is partnering with the in-house
Material Girl and Macy’s marketing and product development teams; lending
her creative input to the designs starting with the Spring 2017 line. For the
fall campaign, shot at the iconic Madonna Inn, Pia Mia collaborated with Material
Girl to bring her vision for the brand to life; choosing everything from the
photographer, Solmaz Saberi, to the strongest silhouettes and patterns to be
featured in the ads, as well as the best accessories to pair with the looks
Material Girl is a fast-fashion junior collection available exclusively
at Macy’s and on macys.com
the United States. Pia Mia joins a roster of past Material Girls that includes
Rita Ora, Zendaya, Sofia Richie, Georgia May Jagger
To stay up to date with the latest news from Material Girl, follow @MaterialGirl
on Instagram and Twitter and Like Material Girl on Facebook at www.facebook.com/materialgirlcollection
About Pia Mia:
PIA MIA is a recording artist, songwriter, entrepreneur, social influencer and
fashionista. The multi-talented 19-year old was born and raised on the
tropical island of Guam in the West Pacific where she fostered an early love
of music, posting musical covers to YouTube and almost instantaneously became
a viral sensation. Today she has 3.8 million Instagram followers and nearly
600,000 Twitter followers.
Moving to Los Angeles as a young teen she worked with Disney, The Groundlings,
and signed a one-year production deal with Babyface. She debuted her first
independent single, “Red Love,” with Ryan Seacrest in 2013 and that
video garnered 12 million YouTube views and over 4million Soundcloud streams.
At just 17, she formed recording label Wolfpack Entertainment and then signed
with Interscope Records.
Pia Mia released her debut EP, The Gift, collaborated with Chance the Rapper
for the soundtrack to the original motion picture Divergent and released “On
which appeared on NOW That’s What I Call Music! Vol.
50 in 2014. In early 2015 Pia Mia independently released for her fans her track
“F**K WITH U”
featuring G-Eazy earning 12 million views
in three months.
She released her first official single for Interscope, “Do It Again”
featuring Chris Brown and Tyga in May of 2015. The infectious Nic Nac produced
track has nearly 200 million views on YouTube to date and has sold over 600,000
copies. Pia Mia is currently in the studio working on her soon to be released