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by Kenyatta D. Pious/Publicist
What started in 2004 as a few annual events hosted by sorority girls at Alabama has become the source of inspiration for several thousand girls and young women across the United States and Canada. At Play Like A Girl, our mission is to inspire girls everywhere to live happier and healthier by promoting physical activity as a path to lifelong success. So we created girl-focused health education programs that make physical activity accessible, easy and fun.

Why a Pop-Up Play Day Tour?
Pop-Up Play Day was inspired by pre-teen girls in our after-school programs who, when we first met them, didn’t know how to ride bikes or play old-fashioned games like hopscotch or double dutch because they spent most of their early years indoors playing on digital devices. We realized very quickly that our girls weren’t the only ones who had stopped playing. In fact, Nike’s ‘Designed to Move’ study found that physical activity in the U.S. has declined 32% since 1968 and is on track for a 46% drop by 2030. Consequently, 1 in 3 American girls (that’s 12.5 million) are overweight or obese.

Studies show that a girl who plays sports:
Achieves higher levels of education and performs better in school and at work
Is less likely to get pregnant and engage in risky sexual behavior
Has reduced risk of breast cancer, heart disease, and other chronic diseases
Gains confidence, positive body image, resilience and key leadership skills

A recent survey from EY Women Athletes Business Network and espnW shows that 94% of women executives played team sports which helped to accelerate their leadership and career potential.

What Happens at Pop-Up Play Day
The schedule on the Pop-Up Play Day Tour is equal parts information and fun. We make every effort to deliver a healthy dose of education and entertainment that keeps event goers hype about active play, physical activity and sports long after we’ve left their communities. It’s a summer festival, after all!

The first and final stops will also feature a concert with popular artists from Hip Hop Public Health and the Partnership for a Healthier America. Contributing artists include legendary rap icons Doug E. Fresh, VP of Entertainment for Hip Hop Public Health, and DMC of Run DMC. Other artists include Jordin Sparks, Matisyahu, Travis Barker, Ryan Beatty, Ashanti, Ariana Grande, Paul Burch and Brady Rymer among others.

We can’t imagine a future for girls without play. Our big dream is to help every girl we can lace up and get outside to enjoy the timeless pleasures of outdoor play, physical activity and sports. With your contribution, the possibilities for this generation’s girls are endless.

Help us fund this Play Day Tour on Indiegogo to help more kids get out and active! Please donate and share #PlayLikeAGirl on Twitter @iplaylikeagirl