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Diadora 1990's Revival

by Kenyatta D. Pious

Some of you are fortunate enough to have seen how Diadora fit snuggly in 90s counter-culture (with pride, I might add!). The brand held a fete in New York City at Extra Butter. The event “Back To 1990” recognized Diadora’s round the world launch.

Round the world launch meant 38 stores around the globe celebrated the release of the final drop in Diadora’s 1990’s revival collection.

The final style in the series, V7000, officially launched during the event, and was there to document this historic moment. Expect a sporty, fun collection that mixes play and work, but stays true to that Diadora aesthetic that harkens back to your halcyon days.

Photos: Marlin Woodruff /