PZI has been busy. The denim brand has an assortment of styles just in time for that end-of-summer last hurrah or that back–to-school dash. PZI is an all-purpose brand that is attentive to women’s wishes in terms of styles and caters to the curvaceous gal, but is NOT a plus-size line.
We got an opportunity to chat with Katrina Highsmith / Public Relations and Marketing Representative and she explained further:
“Our styles range from sizes 4-18 for those women who struggle to find denim to fit [their] streamlined waist, fuller hips and curvy bottom. Our inseams are available in Short, Regular, Long, and Extra Long lengths to eliminate expensive alterations.”
Although PZI is not a celebrity-driven brand, this smart approach to denim and the sexy styles have led PZI to adorn the derrieres of some of the top celebs. Alisha Keyes, Jessica Simpson, Kim and Khloe Kardashian, Syleena Johnson, LisaRaye McCoy, Angie Stone, Sheryl Lee Ralph are just a few of the “many curvy celebrities that have embraced, worn and love” the PZI brand, according to Highsmith.
What do you want to get across to the consumer this season?
Who is the PZI gal?
Our message across all seasons to our consumers is that we bring them the best premium trend conscious denim at the most affordable prices. Our focus and commitment has always been on the best FIT for the Curvy Woman. Our Jeans was named one of “The World’s Best Jeans” by O, Oprah Magazine.
The PZI Jeans gal has style, sophistication, yet is a bit edgy. She is trend conscious, but is not afraid to try something fashionably new. Whether it's a new style or color choice, the PZI gal always stands out and makes a bold statement.
What makes your jeans different from other brands?
PZI Jeans is a destination brand and provides real women with real curves the ability to enjoy their lifestyles with style and comfort. PZI Jeans is a lifestyle changing brand for those women who struggle with jeans that gap at the waist, inseams that are too short for them, and jeans that do not conform to their hips and thighs.
Tell us a little bit about how you come up with each season – do you follow trends etc.?
Yes, we follow trends. We pay close attention to what denim styles are dictating each season. Is the season skinny heavy? Is the season straight heavy? Is this season emphasizing on prints? Once we determine which trends will compliment the PZI Jeans woman, because not all trends do, we tailor our line for the season specifically for our consumers.
What is one thing that is always in your jeans when you go out etc.?
What is one thing that no one knows about PZI, until now?
We also cater to the tall woman providing Long and Extra Long inseams. And probably that PZI Jeans was founded by Attorneys who are also Military Veterans.
Where can PZI jeans be bought?
PZI Jeans can be bought online at www.pzijeans.com
, in our retail store called, The Denim Suite, located at 4679 Hugh Howell Rd., Suite G, Tucker, GA 30084, and is carried in specialty boutiques through- out the United States including Virgin Islands, Hawaii and Canada.
What does “PZI” stand for?
The initials PZI stemmed from the Corporate name "Perazzi"
Do you have any fashion shows or trade shows that you attend or sponsor?
We are annual sponsors of the Bronner Brothers International Hair Show and participate annually in the upcoming For Sisters Only (FSO) tradeshow.
Recently, Chip Bergh from Levi advised his consumers NOT to wash their jeans – the debate is still raging! What is your etiquette for proper jean maintenance?
Typically denim is not a piece you have to launder everyday. To extend longevity it will depend on how much the consumer wants to spend. We recommend using a dry cleaning service or washing your denim inside out in cold water. However; it will ultimately come down to what the consumer is comfortable doing.
Can women wear baggy jeans?
Women have the option to wear whatever best suits their personalities, fashion senses, and overall what makes them feel comfortable. I am not opposed to it.
When are skinny jeans too skinny?
I believe that skinny jean becomes too skinny when the style/size/inseam looks to tight and becomes unflattering on the person wearing them. We take pride in making sure the jeans compliment the PZI Jeans woman.
For those of you that may not win a pair of jeans in our contest below, PZI always has social media promotions and initiatives going on so visit them online or email them PZIJEANSMAIL@GMAIL.COM for more info.