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Keds Footwear & Fashions

by Sarah A. Freiseis
Keds, a brand synonymous with sneakers, has modernized since first unveiling the classic shoes at the 1916 launch. It’s more than just getting an update for the feet, the company has expanded to also include a collection of clothing for women. Super fun from head to toe, seasonal style for less with Keds for Summer 2013.

The classic look inspired trends laced throughout the footwear showcase. In an ode to our country’s past, the American Splendor vignette features nautical nods, vintage sport moments, plus patterned stripes and dots. The Global Beat group is funky fresh with bold prints including animal and globally inspired patterns in vibrant colors. Neons wow with the Ocean Drive capsule that brings expression to new heights with brights.

With so many options to choose from, you’re sure to find your fit. For women we liked the Champion silhouette in a host of colors and patterns. The Champion Dot has a slightly preppy flair with polkas that punch. The Rookie is a new slimmer variety that infuses certain youthful moments of alternatives in camo. For the fellas the Seasonal Champion played the part while other versions like the Champion Lo Rise Haze Leather offers a sophisticated stance in traditional tones like taupe, cream and chocolate. We dig the Triumph, which was big on the tennis scene back in the ‘20s and ‘30s.

The clothing collection for women is on the casual cute side of the spectrum. Summer calls for easy style, and dresses do the trick. There are several easy-breezy buys on the dockets with tucks and ties for form with ruffles and bows as light accents. Mix and match basics including shorts and blouses work back to another carrying an assortment of details like stripes and an occasional graphic. And naturally, the look of self-expression is complete when you strap a pair on your feet.

Keds is making getting dressed easier than ever with shoes and clothes that are delightfully livable. For more information visit them online: www.keds.com.