The Picnic Saddle Bag ($250) is all too fun and beautifully crafted for my poolside days or a simple intimate family time at the beach. I love the easy-access compartments that fit all of my snacks and beverages perfectly. And when I use it as a messenger, the soft adjustable strap is comfortable and the spacious bag is wide enough to fit my android notepad and phone, cords, wallet and other much-needed items securely and neat. This bag wears well with time and comes in black or brown. The Signature Leather Cuff ($45) is inspired from the English horse bridle and adds sophistication to my other classic bracelets. The Marlboro leather is handcrafted with a heavy stitch detail featuring the exquisite b.i.t.s logo and is available in colors brown, pink and turquoise.
As the song Rawhide says, “Keep movin', movin', movin', though they're disapprovin', Keep them ‘baggies’ movin', Rawhide! Don't try to understand 'em, just rope and throw and grab 'em, Soon we'll be living high and wide. Boy, my heart's calculatin', my true love will be waitin', be waiting at the end of my ride.”
Give us some background information on b.i.t.s, Back In The Saddle?
I grew up in Leipzig in former East Germany. I discovered my passion for fashion and accessories at an early edge when I began designing and sewing my own clothing. In 2000 I moved to Los Angeles to pursue my dream of becoming a fashion designer. Here I managed multiple fashion design projects and eventually became designer at a major denim company in California.
In 2009 I was ready to start my own venture and launched BAGSTIL with my husband Lars. BAGSTIL is a luxury handbag and accessory line that is inspired by German craftsman ship and by the California lifestyle. Bagstil embodies style and individualism, features European designs defined by exquisite fabrics and leathers, distinctive details, and modern silhouettes.
What was the inspiration for your newest collection?
Well, I have two new collections, B.I.T.S. back in the saddle and CO-ZY. The B.I.T.S. collection got inspired by my love for horses as well as a traumatic riding accident I endured at the start of 2012. Rather than lamenting the situation, I seized the opportunity to come up with what I saw as a gap in the market: high end riding accessories that encompass quality, style, and practically. The inspiration for CO-ZY came from just being a mom ;) there is not much time in the day where you feel beautiful. It’s all about juggling the kids business and house.
CO-ZY, an apparel line inspired by the simplicity and comfort of the modern mom.
Motherhood is the biggest change in a woman's life. CO-ZY comfortable but still sexy, is there to make your life a bit easier. The CO-ZY line is there to just simply make you feel good in your skin. Basic silhouettes with a sexy twist in the softest materials you have ever felt on your skin. The CO-ZY Collection is handcrafted in the USA out of the finest knits and softest wools, it gives you the feeling of wearing nothing on your skin.
What does "Bagstil" mean?
BAGSTIL / FLAG SHIP /BRAND: combination of the English word bag and the German word for style “stil”. B.I.T.S. meaning back in the saddle CO-ZY meaning feeling good in your skin, always ;)
How do you remain competitive in this market?
Never giving up, always looking for new ways to sell the brand.
What's next for the brand?
Well, you have to check out my blog and fallow me on twitter and Facebook to find out more. :) But I will definitely add some new and exciting pieces to CO-ZY as well as some accessories to finish the look. The other focus will be CHIC LA Trunk shows. CHIC LA a personal shopping event is a collaboration of designer and artists who design in LA. At the CHIC LA event, you as consumer will have the opportunity to meet the designer and artist in person, find out more about the product / brand, have some wine and appetizers and most of all a good time.