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Guy Ritchie directs new campaign for David Beckham Bodywear at H&M

by Publicist
Film genius Guy Ritchie has directed a new campaign for David Beckham Bodywear at H&M with David cast as an action hero.

“David is the perfect leading man,” says Guy Ritchie. “For me, this felt like more than a campaign – it was like directing a short film.”

The tongue-in-cheek campaign, which debuts worldwide on February 6th, 2013, follows David being chased through his neighborhood streets of Beverly Hills clad only in his skimpy boxer briefs.

“Working with Guy has been a fantastic experience,” says David. “I hope everyone has as much fun watching the film as I had making it.”

The bodywear line offers a new range of colors that echo the action hero theme of the short, with dark navys, reds and utility greens. This ad is a Valentine’s gift in and of itself.