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Rygy

by Yvette Coleman

RYGY designers looked to different eras and moments in time for the creation of their RYGY SPORT 2009 collection, the luxury swimwear brand's casual sister line. Founded in Rio de Janeiro, , 28 years ago, RYGY is a true lifestyle brand that is taking swimwear to an entirely new level, yet staying true to the brand's hallmarks of exceptional fit, top quality fabrication and innovative, fresh designs. RYGY SPORT symbolizes the perfect combination of whimsical youth, and maintains a sexy feel, making the RYGY brand one of versatility that speaks to a wide range of consumers.

 

RYGY has been incorporating the Brazilian beach spirit into swimwear by using the finest materials to create an exceptional fit. RYGY's attention to detail, coupled with pulsating colors and patterns, have attracted many customers year after year.

 

Why do I want to buy your brand before others? 

FIT AND QUALITY – WEAR A RYGY SUIT AND YOU'LL KNOW WHAT I AM SPEAKING ABOUT – WE DON'T TAKE SHORT CUTS  - MANY BRANDS COME AND GO, BUT HOW MANY HAVE BEEN AROUND FOR 28 YEARS??? THERE'S A REASON J

 

Are there major difference in swimwear collection as far as regions?  Are American collections different from Brazilian collections? YES, THE FIT AND STYLES – BRAZILIANS LIKE TO MIX AND MATCH MORE, THEY LIKE SMALLER CUT SUITS, AND THEY BUY MORE SUITS PER PERSON/YEAR THAN THE AVERAGE AMERICAN. AMERICAN'S LIKE MORE COVERAGE, MORE SUPPORT, AND VERY LITTLE MIX MATCHING BETWEEN TOPS/BOTTOMS.

 

Do you agree that the economic times call for minimalist designs? 

NOT NECESSARILY – IT'S A FUNCTION OF PRICE AND DEMAND - PEOPLE TRAVEL LESS NOW, AND IN THE USA, MOST AMERICANS BUY SUITS WHEN THEY PLAN A TRIP (ON A CRUISE OR TO THE BEACH SOMEWHERE, ETC) – PEOPLE ARE LOOKING MORE AND MORE FOR "VALUE '' – NOT JUST PRICE  - THE ECONOMY AFFECTS EVERYONE.

 

There is a huge * eco-conscious * movement going on right now.  How does this affect your collection?

WE ARE INTRODUCING "GREEN '' ACCESSORIES SUCH AS COVER UPS, ETC – AND WE ARE LOOKING TO DONATE A PORTION OF OUR REVENUE TO AN ENVIRONMENTAL CHARITY – WE ARE CONCERNED AND WE'D LIKE EVERYONE THAT IS PART OF THE RYGY WORLD, TO BE CONCERNED AND PROACTIVE

 

What are we looking forward to this summer?

SIMPLE, SIMPLE, AND MORE SIMPLE!

 

What trends are you seriously tired of?

I THINK THE HEAVY METALS AND EMBRODIES WILL BE TONED DOWN A BIT.

 

What advice would you give women whose bodies may not be the "model-type '' , but who loves your collection and wants to look sexy while vacationing?

 LOOK FOR SUITS THAT HAVE STRONG AND HIGH WEIGHT COUNT ON THE LYCRA (RYGY) – THEY WILL HOLD YOU BETTER AND LAST LONGER – IT WILL ALSO MAKE YOU FEEL BETTER AND MORE CONFIDENT-  ALSO, "KNOW YOUR BODY TYPE ''   - NOT EVERY CUT IS FOR EVERY BODY, SO ONCE YOU HAVE THIS FIGURED OUR FOR YOUR BODY, THEN SHOP AWAY – WE HAVE MANY CUTS FOR YOU TO CHOOSE FROM

 

Words of Wisdom:

PICK A ROLE MODEL, GO MEET AND SPEND TIME WITH THEM

SPEND TIME WITH SOMEONE LIKE US – INTERN, GET A JOB, READ, ATTEND TRADE SHOWS, ASK QUESTIONS, ETC…

 

I FIND THAT MOST ENTREPRENEURS AND TOP DOGS ARE WILLING TO HELP ANYONE THAT "ASKS FOR HELP '' IN A HUMBLE AND SINCERE WAY

 

AND, SURELY, YOUR ENVIRONMENT WILL SHAPE WHO YOU BECOME, SO SPEND TIME LOOKING FOR THE BEST ENVIRONMENT POSSIBLE

 

LASTLY, SUCCESS LEAVE CLUES – KEEP DOING WHAT IS WORKING AND DROP THE REST

 

Available in the world's finest retailers and boutiques, including Fred Segal, Scoop, Intermix, Harrod's in London, Four Seasons Hotels and Resorts, Wynn Las Vegas Resort and Country Club and Bellagio Las Vegas. RYGY is loved by celebrities including Rihanna, Eva Mendes, Cindy Crawford and Heidi Klum.

 

For more information on RYGY, please visit RYGY.com

 

Prices range from $85 - $135.

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