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Quality Lingerie and Swimwear buyers Found Their Destination at CURVENY New York

by Publicist
Photos: Ray Taylor/ Taylor Made Photography

The dynamic and upbeat tone of the activity at CURVENY New York the past three days was a result of the combined first 2012 semester retail success and brands that surpassed themselves in both creativity,quality, and right price positioning. Each not only exceeded market expectations, but catered to the year's current market requirements.

Vendors, designers, and merchandising teams worked extremely hard in coming up with collections that offer new colors, textures, techniques, and performances. New product categories were presented in a subtle way to feed the appetite of consumers who desired freshness and real content. This demand was accompanied by the entrance of many new brands across a wide range of segments including: Anne Krysel, Bracli Creations, Diane and Geordi, Ella Moss, Estuaries, Gossard, Jamu Australia, Janira, Kensie, Kiss Me Deadly, Knitty Kitty, Maria Bonia by Phax, Miel, Olivia Von Halle, Parisa Fe, Purpuratta, Skyfissh Swimwear, Splendid, Suggest by Pain de Sucre, and Urban Intimates, to name a few. These brands further demonstrate the exciting dynamic nature of the industry and received excellent feedback from the buyers at CURVENY New York.

The entire retail industry worked the diverse CURVENY New York floor for many hours and days. From major department stores such as Macy's, Nordstrom, Saks FifthAvenue, and Neiman Marcus, to online stores such as Bare Necessities and Her Room, and to numerous Lingerie and Swimwear specialty stores deriving from the Northeast, Mid-Atlantic, South and Midwest - leading Lingerie and Swimwear buyers have now made CURVENY New York their three-day "home". The quality of buyers exceeded the quality of previous years, while the quantity was up 6.5% with CURVENY New York last August with 3,397 visitors. Among these visitors, 13 percent came from abroad, mainly from Canada and Japan. This proves the growing importance of the North American market offerings within the entire fashion world. Considering the recent changes CURVExpo has gone through with the new acquisition of CURVExpo by Eurovet, the world leader at the helm of seventeen textile and fashion-related fairs, such as Salon International de La Lingerie and Interfilière/Mode City, an increase in International retailers visiting CURVExpo Shows is expected in 2013.

All seminars and the fashion show were "full House" events!: The LELO seminar unveiling a new product category that brings traffic and revenue to the store, the very important sourcing seminar about "Colombia yournew sourcing destinationaiming at efficiency and competiveness," by Proexport attended by production manager and the very informative seminar about " How to sell to China" by Shanghai Mode Lingerie.New this season: The So CURVE Fashion Show attended by more than 500 retailers on Monday, August 6th at 6PM on show, performed by the Crazy Horse Paris dancers, was a dazzling tribute to lingerie and swimwear brands from around the world and their impressive Spring/Summer 2013 Collections.

CURVENY New York is already looking ahead to February 2013, with the dates set to be February 25, 26, and 27. The show will also move back to the new, beautiful, and airy Javits North location.

In the meantime, the CURVENY New York exhibitors are heading to Las Vegas to experience the West Coast market at CURVENV Las Vegas August 21, 22 and 23 at the Venetian hotel.