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Southern CAL Qualities European Inspired

by Sofroina Timmons
You can have all the right elements but if you’re not wearing By Caprice lingerie and swimwear line, well, your social life has just been erased. The brand relies on sophisticated designs featuring luxurious materials in fabrics and textiles that stylishly give you a statement of sheer beauty. By Caprice has everything you’re looking for - fit, comfort and sex appeal. Handcrafted embroidery, sexy and sassy animal prints are key features as well as the new show-stopping pushup mold Mia is timeless and elegant.

Switching over from the bedroom to outdoors, By Caprice packs a punch of sexy designs in a sassy wet look just right for the market. This is a great line for women who are definitely daring, strong-minded and confident. The Milano Collection is popular and stunning for this summer season. Check these top selections and more online at asos.com, very.co.uk, figleaves.com and next.co.uk.

What was your inspiration for your Spring 2012 collection?
No kind of genius creative meaning behind my collection and it’s nothing to do with personal preference, I am very commercial - it’s all about what my customers like. I get weekly statistics to educate myself. The names that I give are from the people in my office.

Who do you envision wearing By Caprice?
My customer

Give us three words that best describe the brand.
1. Great fits (oops sorry that’s two words) 2. Glamorous 3. Unique 4. I have a clearly defined signature (oops four words)

How do you remain competitive in this market?
I like the above great fits, glam and giving my customer a unique product.

What are some common misconceptions about swimwear purchasing?
None! Swim is easy to buy - you like it and it fits or you don’t.

What is the biggest mistake people make when buying/caring for lingerie or swimwear?
Buying the wrong size – 9 times out of 10 women are wearing the wrong size bra, learn how to fit yourself, go to a shop and get fitted it makes a massive difference. Hand wash if you can or machine wash on delicates and let dry naturally.

Is swimwear significant in today’s fashion and have the designs recaptured yesteryear?
Yes, of course, but it’s very seasonal especially Spring Summer phase 2, I sell more swim than lingerie that makes a big statement.
All fashion is regurgitated

Where can By Caprice be purchased and what are the price points?
£24 - £26 for bras, £13 - £14 for thongs and knickers - available at ASOS, Next, Figleaves, Littlewoods, Very, Debenhams, and New Look.

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