Join  |  Login

Playful & Flirty Summers

by Sofroina Timmons
Illuminate your sexy this summer from the time you wake up straight through warm romantic nights. Eberjey founder and Co-founder Ali Mejia and Mariela Rovito, former business colleagues in advertising, have the right attitude on how to be comfortable in fun and flirty lingerie that compliments every body type. Upon their lingerie success, they turned their high-energy designs into loungewear, sleepwear and swimwear. Eberjey also has a wonderful Mommy and Me Collection with adorable swimsuits for you and your daughter. Eberjey (Nigerian dialect for Joy) allows you to embrace your beautiful shapes in harmony showing off your newfound inner-beauty.

I enjoy wearing Eberjey chic lingerie designs. They are feminine and flirty daywear in featherweight mesh fabrics, flattering trend-setting prints and innovative colors that fit and feel dreamy. Elegant, racy designs from the Basic Collection are pulled together with super-soft stretch fabrics enhancing busts and bum-bums. The Fashion Collection is a luxe sleepwear that is comfortable with every contorted position your body makes, keeping you comfortable while you exude sexy.

What was your inspiration for your Spring 2012 collection?
This spring we looked at the runways for color inspiration and ended with a mood board filled with heavenly fabrics in fabulously vivid colors like poppy and turquoise, as well some pastels - most notable and popular was a soft sea green.

Does the swimwear industry go on hiatus during the winter off-season?
Absolutely not! Design, inspiration and sourcing are ongoing. We approach the design process as an open period of creativity, where lots of different directions are explored until we fall in love with certain stories. The ones that don’t completely delight us typically get dropped from the final collection.

How do you remain competitive in this market?
We offer only the best quality fabrics at a fair price and are relentless when it comes to good fit. We also sell all of our suits as separates, knowing very well that most women aren’t the same size on top and bottom.

Who do you envision wearing Eberjey?
The Eberjey girl is always interested in fashion, as well as comfort and fit. She’s sophisticated and chic, a little boho and always feminine. She has an approachable, inspiring and contagious energy to her, and always seems to feel fresh. She’s well travelled and loves a beach getaway weekend, as much as a summer vacation with family and friends enjoying the sun and the sea.

Do you have any social media campaigns or promotions that we should know about?
We post contests and giveaways on our FB/Twitter pages. Feel free to check us out:
www.facebook.com/eberjeyintimates
www.twitter.com/eberjey
Recently joined Pinterest. Can’t get enough! www.pinterest.com/eberjey

Where can Eberjey be purchased and what are the price points?
You can find Eberjey in the finest department stores and boutiques around the world. (Here are just a [couple of] websites…): http://www.eberjey.com/swim/swim-styles, www.shopbop.com.

WIN SWIMWEAR EXCLUSIVELY FROM EBERJEY
Click here