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Swimwear for the A-Listers

by Sofroina Timmons
Have you ever seen a swimsuit designed with the eye of former architect Frank Lloyd Wright? Think: designs that hone in on clean lines, earthy textiles and the use of fun colorful fabrics as well as a comfortable fit exceeding a contemporary lifestyle. This season, swimwear adds glamour and high fashion construction to your water lifestyle. And each stitch of Ola Vida Swimwear neatly draws out a sculpture of finesse, and craftsmanship that compliments bold, fashion-forward color-blocking prints mixed with bright solid colors, unique textures and simple details of rich jewel tones and beautiful hardware -- modern designs that mimic a modern lifestyle.

Ola Vida Swimwear Collection, founded by designer Cheryl Keel, provides a sense of prestige and refined elegance. Can you picture swimsuits synonymous to wearing elegant ball gowns with less material? It’s like slipping on a pair of glass slippers all summer long. Catch the attention from awe-struck stares while donning animal prints mingling with color-blocking, reptile prints and two-toned metallic reptile textures mixed with vibrant hues. Island tropical colors set the scene for parasailing or water skiing. You can also find neutral tones combined with a pop of color...all in bikinis, monokinis, one pieces, separates to mix and match...it’s like “water meets fabric”, a matrimony made from swimsuit heaven. When you’ve been unexpectedly invited onto a private rooftop pool party at the W Hotel, it’s because you are wearing Ola Vida.

What does Ola Vida translate into?
Ola Vida means, "wave life". Growing up, I was in a swimsuit practically every day taking advantage of Florida's landscape. Now that I have relocated to Manhattan, I do not have as many opportunities to put on a swimsuit and dive into the ocean, but I still cherish every opportunity to do so! These are the times when I get to let go of daily life, relax and be happy. I started this swimwear company for girls who live for the times in life when they get to be carefree and enjoy the outdoors!

Who do you envision wearing Ola Vida?
I envision my collection being worn by girls who are fashion loving and confident. These swimsuits are created for girls who want to stand out in unique designs while looking chic and classy.

How do you remain competitive in this market?
I try to always push myself to come up with new and unique designs that can't be found anywhere else.

What is one thing about Ola Vida that you would love the consumer to know?
Ola Vida swimsuits are individually hand-made, not mass-produced. This insures that our customers receive only top-quality garments and that extra care is taken with each swimsuit.

Where can Ola Vida can be purchased and what are the price points?
Ola Vida's 2012 collection is available to purchase at www.olavidaswimwear.com and the prices range from $150 to $250.

Do you have any social media campaigns or promotions that we should know about?
We like to keep our Facebook page at www.facebook/olavida updated with news and events pertaining to Ola Vida.

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