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Swim For Shore

by Sofroina Timmons
Swim Beauties all over the world will look killer amazing in hand-made Beauty And The Beach swim collections such as “Beachy Keen” and “Midnight Sun”. Or break in the New 2012 Swimwear Line “Jetset Collection”, which has multifunctional, wrinkle-free cover-ups designed in dresses, skirts, shorts and robes with an air of sophistication to mirror wherever your travels take you. Stunning pieces are crocheted to perfection and are suited for any body type.

Beauty And The Beach’s flirty and fun swimwear collection showcases sexy shimmery one pieces and monokinis that contour curves, and two pieces that are structured to accentuate everything the eye can see (the visual stops at each top and bottom fully lined, preventing show-through). The color choices are infinite from bright Hawaiian tropical hues to beautifully demurred tones. Designs are adorned with accents of metals with feathers, crocheted lace trim and medallion-styled crochet giving the effect of fishnet illusions.

If you’re not daring enough to wear seductive crochet, Beauty And The Beach has a beautiful traditional high-quality Lycra Swimwear Collection for serine coastlines, lounging resort styles and for hitting some waves. Trendy fashion-forward designs equally match your lifestyle and are pulled together with island patterns such as zigzag prints, ruffled tops and bottoms, animale prints and the psychedelic cosmic prints that will double the wow factor when worn with Beauty And The Beach classic cover-ups. Fair warning: wearing one of these flirty pieces on any scene will keep you and your physique as the center of attraction.

What did the name Beauty And The Beach originate from?
Beauty and the Beach is playful and states exactly how every woman should feel in her swimwear – like the most gorgeous girl on the beach.

What’s the process when coming up with a design for your swimwear line?
It’s an ongoing process. I have inspiration notebooks and corkboards all over my house and office filled with post-its of random ideas and magazine clippings of all sorts of things. When it comes time to design the next season I lay out everything I’ve got and start piecing together a puzzle. There’s a whole lot of brainstorming, wine drinking and style nixing, but eventually something comes together. What I like to wear on the beach is what I design. I love going either really girly girl with some sexiness thrown in or very sexy with some girly girl in the mix. For a style to get the go-ahead it will have to be something I want to wear and it absolutely must be flattering on!

Do you have any social media campaigns or promotions that we should know about?
We would love to hear feedback about our brand since we are always looking to improve. If anyone would like a $20 gift card they just need to email us with comments and suggestions,

Where can Beauty And The Beach be purchased and what are the price points?
Our entire collection is available on our website, the website also has a list of retailers that carry our collection. Price points range from $88-$118 for swimwear (set) and $44-$116 for cover-ups and dresses.

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