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Bombay From Day to Night

by Sofroina Timmons
How you appear during the day can be embellished for the night. Transition spring days into warm nights with the spring/summer 2012 collection from, an affordable one-stop online retailer of fashion apparel, exquisite jewelry and accessories. Update your wardrobe with Rupee Lota, jewelry designer and founder of, with one of her Bohemian Gypsy Skirts that are lightweight and made from 100% cotton and rayon fabrics. Each of these design is lined with a drawstring waist and boasts intricate hand embroidery, sequins and hints of peacock feathers. The color palette is perfect for spring/summer featuring subtle tender hues in sherbet, mint green, pale orange and lavender along with earthy tones in ochre, orange and copper.

If you are jet-setting this spring/summer, sport a flirty patterned Gypsy Skirt and a neon colored one-piece at poolside or seashell hunting near the ocean. You can choose from a wonderful variety of accessories and complete your look with cuffs, bangles, bracelets, earrings, necklaces/scarves, handbags and more.

How and why did start?
I started BombayFashions in the year 2000 when eBay was taking off. I have a passion for ecommerce. I loved the fact that at the click of a button consumers can have what they want without the hassle of driving/going to stores, etc. I also loved the idea of shopping in the privacy of one’s own home and exploring all the options the online world has.

Tell us about the designs that consumers can find.
BombayFashions initially started with being Indian-inspired. Indian designs are very traditional and the multiple cultures in India all are very exotic. Our designs are ever-changing. For example, from the 1700s, Moghul-Era, in India inspired KUNDAN JEWELRY, a gold-foil jewel. Kundan Jewelry still is inspired in our jewelry today. From 1700 to 2012 - Kundan Jewelry will always remain our most popular design on the website with subtle changes with today’s craft.

Who do you envision wearing this collection?
BombayFashions pieces are versatile. From exotic Indian necklaces, stones, diamonds, handwork pieces all the way to on-trend bracelets, earrings, necklaces - the collection has pieces for everyone. BombayFashions also retails Bohemian Gypsy Skirts, Tunic Tops, Dresses, and Handbags; It’s the perfect collection for the everyday woman.

How do you remain competitive in this market?
My philosophy from day one has been that I am not in this business to make money. I wanted to touch the entire world globally online. I wanted to be in the states and be able to offer my merchandise all the way in Asia! For this reason, I always price my merchandise at the lowest prices – It was always to sell at the lowest price where the average consumer can purchase multiple pieces of BombayFashions collections without breaking their bank. We have had the most loyal clients over the years because of our quality, designs, and prices.

What's next for BombayFashions?
BombayFashions more on-trend line, The Bella Collection, is excited to launch its 2012 Collection of Necklaces, Bangles/Bracelets, Earrings, & Fashion Rings. I am so excited to showcase over 2,000 new designs for 2012, available at the most affordable prices, keeping the economy in mind always – as I have done from day one in this business.

The collection can be purchased at and prices start at an average price of $10.

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