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Fashion Power to Discover

by Sofroina Timmons
Discovery Clothing Company features bold fashions and beautiful trendsetting styles that fit the bill for 2012 fashionistas who enjoy breaking down humdrum fashions. The brand caters to innovative teenage girls and young women who passionately experiment with their fashion and stay ahead of the fashion game without spending a fortune.

CEO brothers Kenny and Jeff Goldman smartly allow the untrained fashion eye to pick up hints and key tips on mixing and matching staples. Work a novice lady-like fashion on the job and cozy it up for a rendezvous with the girls. Dazzle in the day as well as night with blazers, tops, skirts, tights, shorts blouses and dresses. Partake in the smashing accessories department fully equipped with shoes/boots, jewelry, belts and bags and winter accessories.

What can you tell us about the name: Discovery Clothing Company?
Our name actually came from the Discover card. We opened our first store when the card was launched and we thought the name would get a lot of advertising and publicity. Twenty-five years later and it still works!

How did Discovery Clothing Company come into existence?
Discovery Clothing Company started when father-and-son team Ron and Kenny Goldman sold clothing at a Chicago flea market. Soon, the first Discovery store was born. In 1986, Discovery Clothing Company came to life with a 1,200-square-foot store in Chicago - the first $10 and under clothing store in the scene. Since then, the company has grown to become the largest independently owned and operated clothing retailer in the city. Discovery now has 28 stores in Illinois, Wisconsin, Indiana and Florida.

What was the hardest thing about conceptualizing/designing the latest collection?
It is always difficult to stay on par with all the latest trends. Thus we choose the styles that are the most wearable and versatile – often this can be challenging because we also want a great variety.

What era in fashion does your collection most resemble?
Our clothing is designed for the modern woman and thus resembles the 21st century trends and styles. We try to give young women an opportunity to purchase all the latest styles and trends at an affordable price.

Where can Discovery Clothing Company be purchased and at what price points?
Discovery Clothing items can be purchased in any of the 29 Discovery stores, located in the Chicagoland area; Appleton, Milwaukee and soon-to-open Wauwatosa, Wisconsin; Schererville, Indiana and Pembroke Pines and Hialeah, Florida.
For more information please call 773.777.4494 or visit
Facebook Page:
Twitter: @DiscoveryGirl

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