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Blushed All Over

by Sofroina Timmons
“Don’t move, stay right there”, is what he’ll say when you’re lying on the chaise with your back in a perfect arch embodying a vixen while donning Blush. For the uninitiated, Blush is a Canadian based high-end fashion lingerie brand.

Blush’s vibrant spring 2012 collection, (which features a campaign with the tagline: “What makes you blush?”), will help you seduce any significant other. Think: luscious sheer teddies in Red Pout, push-up bras with beautifully scalloped edges, thongs and sexy heart-throbbing garter belts all combined in a sumptuous gorgeous stretch lace and dot mesh.

We are in love with Blush’s Spellbound. It includes vanilla white microfiber retro pinup inspired designs of a polka dot strapless bra, thong and matching chemise. The Sweetest Sin selection holds no punches with a bralette, pushup bra, thong and hipster in a banded-stretch lace.

Stand out day or night with another one of Blush’s spring selections: Sweet Vintage. This is a perfect bridal ensemble in a jacquard dot print or look and feel Parisian with another vintage inspired selection: French Kiss. Blush even has a premium black label inspired by casual elegance: Free Love. Free love features eyelet mesh fabric. All of these collections are full of radiant colors, prints and luxe fabrics and are available nationwide.

How and why did Blush start?
Blush was founded in 1988 by Mr. Edward N. Ajmo. The brand was launched with the goal of offering fashionable ladies intimates at accessible price points.

Who do you envision wearing Blush?
Contemporary women are at the very heart of the Blush story where fashion, individuality, and refinement play key roles. Blush women are poised and on the go, with a keen sense of what to wear and how to wear it.

What was your inspiration for your Spring 2012 collection?
Vintage, romantic, femininity.

Has lingerie recaptured designs from yesteryear?
Yes. There are a lot of styles such as high-wasted panties, girdle style slips, wider frame bras, reminiscent of yesteryear.

What is one thing about Blush that you would love the consumer to know?
When you where it, it will make you Blush. When you take off, it will make your partner Blush!

Do you have any social media campaigns or promotions that we should know about?
Fairly recent launch: Our new blog: www.theblushsocial.com, www.facebook.com/BlushFashionGroup and www.twitter.com/BlushSocial.

Where can Blush be purchased and what are the price points?
Prices range from $24 for a thong and $42 for a bra. Stores: www.blushlingerie.com/#/en/stores. Online: www.blushlingerie.com/#/en/buy.

 

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