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2eros Is Passion

by Sofroina Timmons
Show-stopping swimwear is in full gear for the men this spring 2012. Block out the snow and bring forth 2EROS (pronounced “Zeros” or “To Eros”) and features a logo that mirrors the male assets...this is not for the faint at heart!

Australian founder/designer of 2EROS, Jason Hoeung, delivers unique, eye-catching designs in swimwear ($49-$89) and underwear ($22-$33). Think: stylish and functional color palettes with vibrant patterns that cater to the desired onlookers who are not far when 2EROS is worn. 2EROS evokes the personality of Eros, the Greek god of lust and love, and symbolically represents sex, male virility and a chock-full of passion.

The 2EROS collection is sold in Australia, New Zealand, US, Canada, Taiwan, Singapore, Thailand, Germany, and Austria. If you’re living in Hong Kong and Singapore, Hoeung’s designs will soon be readily available this year. For those who can’t wait, visit:

Who do you envision wearing 2EROS?
[This is] for a guy who is comfortable in his own skin…who isn’t afraid of showing more skin. Our swim-briefs, design is more adventurous in color and cut. Our shorts are low rise and they all sit above the knee, our underwear are fitted and made with the most luxurious selection of fabrics from soft cotton to Modal and Bamboo.

What was your inspiration for your spring 2012 collection?
We love colors at 2EROS, in previous years we have seen color blocking and many dual tones. This year we are introducing tri-tones into some styles and offering more interesting color combination for 2012, taking a bolder approach.

How important is lingerie in fashion and does it play a significant part in today's fashion?
It’s slowly shifting to a fashion market; underwear is no longer a necessity. Men buy certain underwear brand, style and color because it’s part of their style/fashion. Now, most designer brands have their own underwear line. It’s an item of clothing you wear every day.

What is one thing about 2EROS that you would love the consumer to know?
Our underwear is made to fit well. It fits like a glove without the excess fabric hanging of the side plus it’s designed in Australia.
Do you have any social media campaigns or promotions that we should know about?
You can follow us on

What's next for 2EROS?
Taking the swimwear underwear business to beachwear - - offering beach apparels.

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