Give us some background information on Rhonda Shear Intimates.
I spent 25 years in Hollywood as a model, actress and comedian most known for my years as the late night hostess of “USA: Up All Night”, a show that often had me wearing lingerie. I learned about camouflaging problem areas and avoiding “wardrobe malfunctions” from Hollywood stylists and I know what works and what doesn’t. In 2001 I reunited with my childhood sweetheart on classmates.com and together we started Shear Enterprises, LLC and Rhonda Shear Intimates to bring those red carpet secrets to all women with a line that is colorful, comfortable, and creative. My husband handles the business side of things, which allows me to be creative and work with my team to design! I design for myself, and for all women who want to look great, feel confident, and draw attention to assets while eliminating discomfort and unsightly lines and bumps. Over the last decade Rhonda Shear Intimates has become a leader in the intimate apparel industry now selling in over 30 countries and innovating with new ideas, fabrications, and silhouettes every season.
What was your inspiration for your spring 2012 collection?
This year is all about the Ahh lifestyle! You may be familiar with my Ahh Bra, the internationally bestselling and award winning comfort bra, but Rhonda Shear Intimates in much more than one bra and I challenge women to find their Ahh moment with Rhonda Shear Intimates this year. Comfortable and affordable sleepwear, shapewear, separates, lingerie, and outerwear for any occasion!
What era in fashion does Rhonda Shear Intimates most resemble?
I take a lot of inspiration from vintage Hollywood glamour with a modern twist of course - - I love the pin-up look!
How do you remain competitive in this market?
I work with blinders on, and keep looking forward to the next thing! I don’t go looking at what everyone else is doing; I look at what I need for myself and find the best way to accomplish it. I get feedback from my customers, friends, and family and I work with my team to create unique, creative solutions. No doubt this is a tough industry, but I just keep improving and evolving with new fabrics and new technology.
Do you design for both men and women?
Rhonda Shear Intimates primarily focuses on intimate apparel for women, but the brand may branch out to provide some menswear in future.
What are some common misconceptions about lingerie?
Many women don’t know their correct bra size. To ensure that we are wearing the correct size we should be measured every 6 months! Another misconception is that shapewear is embarrassing - - shapewear can be sexy! It makes you look better and feel more confident for an overall polished look.
What is the biggest mistake people make when wearing/caring for lingerie?
Wearing the wrong size can be a big mistake and can be very uncomfortable and unflattering.
What's next for Rhonda Shear Intimates?
We have cosmetics coming, swimwear, more shaping outerwear apparel, and so much more! Visit www.RhondaShear.com to keep up with the latest new styles!
Where can Rhonda Shear Intimates be purchased and at what price points?
You can purchase Rhonda Shear Intimates at http://www.rhondashear.com, in exclusive boutiques, major web retailers and at shopping channels worldwide!
Do you have any social media campaigns or promotions that we should
We are constantly doing promotions and would love to hear from readers and customers on our social media sites. Visit me on Facebook at: http://www.facebook.com/RhondaShearFanPage Follow me on Twitter: @RhondaShear - - or sign up for special offers at: http://www.rhondashear.com/Signup.aspx.