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Love to LAVIT

by Sofroina Timmons
As soon as you set your vision on the path of sensual, sexy, feminine lingerie you have started your Girl Power. Lavit Lingerie is the epitome of a woman’s feminine prowess. The brand creates innerwear pieces for the woman who demands an audience. Think: irresistible styles, lush fabrics and luxurious patterns.

Now you can coexist with feeling and looking sexy while saving mother earth. Lavit has designed an eco-friendly collection made from eucalyptus named ‘Brianna’. It’s Lavit’s first “green collection” and it holds no punches.


The “Brianna” collection is uncontrollably sexy and feminine. Subtle and natural earth tones elevate bursts of bright and bold romantic colors, which are incorporated into hygienic and breathable textiles. This Valentine’s Day and beyond, set the tone for an unforgettable evening with Lavit Lingerie.

What’s changed with Lavit Lingerie since we last talked?
We have started working with a new factory in Brazil, it’s a family owned business. What attracted us to this factory was that the owner set it up solely to benefit the poor women of her town. She not only sends them to school to give them an education, she also provides them with housing and a career.

What would you say keeps your brand relevant?
What keeps our brand relevant is the use of innovative fabrics. For example, we are now using eucalyptus which is a super eco-friendly material.

Are there any trend predictions for next season?
Funky prints, more neon colors as well as some muted earthy tones. We believe Blue will be very popular.

In the 80's/90's brassieres were fashioned as outer-wear. Do you think that look will come back?
Yes! We have a lace halter that has been one of our best-selling pieces for quite some years now...it is meant to be seen.

What are some common misconceptions about lingerie?
The biggest misconception about lingerie is that it is not comfortable.

What is the proper way to care for lingerie?
Hand wash!!! We recommend an amazing product called SOAK.

What are the best parts of your job?
Aside from working with my two sisters, it doesn’t really feel like a ‘job’; it’s doing what we love.

How would you define sexy?
Sexy is an attitude. A sexy woman is a confident one.

Do you have any social media campaigns or promotions that we should know about?
Not at the moment, but we have several promotions planned for 2012 for those people who 'Like' us on Facebook -- (Lavit Lingerie), so be on the lookout.

Where can the Lavit Lingerie be purchased?
Lavit can be purchased in most “trendy” boutiques all over the USA, Europe and Canada. To find a store near you please visit: www.lavitlingerie.com, www.tags.com, www.anthropologie.com.

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