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Wild at Heart

by Sarah A. Freiseis
Jo Malone introduces Wild Bluebell, a new scent that captures the essence of a vibrant English garden. This fresh scent made of eglantine, jasmine, and lily of the valley, mixed with white amber and musk bases, and rounded out with bluebell and clove top notes, is whimsical and feminine. The romantic aroma inspired by nature's beauty pays homage to the wondrous romance of florals.

Smartly, Jo Malone London has made a donation to the Woodland Trust to protect the English Bluebell against extinction.

The Wild Bluebell fragrance is sold as a cologne in two sizes, 30 ml for $55 and triple the amount for twice the price with the 100ml bottle retailing at $110. Also available are the hand & body wash, the body creme, and a candle for home scent.

These products are available for purchase at Jo Malone shops and online, as well as Bergdorf Goodman's, and select Neiman Marcus, Saks Fifth Avenue, Nordstrom, and Bloomingdales nationwide.