yellow dress will be added to Rent the Runway in Spring 2012 among a slew of others that were voted on.
Jenn Hyman (one of the founders of RTR) adds: “One of our biggest social media initiatives around fashion week surrounds our “Style Council”. We give women all over the country access to fashion week and a chance to step into our buyers’ shoes. During the week, we’ll post daily slideshows of various fashion shows on our Facebook page and ask for our fans to ‘like’ their favorite styles. With their help, we’re able to better understand our customers’ wants and needs, and we’re also able to virtually transport them to the shows – so it’s a win-win.”
To get involved: http://www.facebook.com/RentTheRunway.