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A Pathway to Swimsuit Euphoria

by Sofroina Timmons
Award winning Creative Director for Aqua di Lara, Reyhan Sofraci, has done it again! Another year of rejuvenation for swimwear is on tap for spring 2011. Aqua di Lara has sultry, luxurious high quality selections that embody timeless fashion-forward pieces. There is a second skin design that contours the feminine feline and accentuates any body type.

Sofraci has incorporated fine fabrics and textiles to create a more sophisticated trend this season. Expect vibrant exotic materials that express a woman's necessity for luxe, smart designs, and supporting accessories such as cosmetics, shoes, handbags, and scarves; everything that completes a unique style sensibility.

Aqua Di Lara allows you to create your own fabulous personal style. If you want a fresh new look to choose from, Aqua di Lara is the line to return to all year long. If you want to luxuriate, flirt or enjoy the beautiful blue sea then Aqua Di Lara is the swim line that you're looking for.

Give us some background info on Aqua Di Lara.
I always had difficulty finding suits that complemented my figure. I wanted something that was sexy, classy and original all in one that fit and felt beautiful on me. Through the support of friends and family, I decided to pursue my dream of starting a range of suits that did just that...and Aqua Di Lara was born.

What was the inspiration for your latest collection?
People inspire me. I design for my friends, my family, I love them, and they are models of accomplishment, strength and humility. I am surrounded by beautiful, intelligent women and this collection is a tribute to heroines.

How do you remain competitive in this market?
Hard work. I won't lie to you, it's a very competitive market, and we have to come up with new marketing strategies and new designs for our customers to crave for every year.

Explain the meaning behind the brand name.
Aqua Di Lara represents the beauty of the feminine form with its original yet sophisticated styles made to be wearable both in and out of the water.

What's next for Aqua Di Lara?
A black Label. Distinctive designs in very limited quantity for those who are looking for individuality.

Who is your ideal client and why?
Women in the eighteen to thirty-five age bracket, women who are glamorous, and women who want to be noticed on the beach.

Where can Aqua Di Lara be purchased where and at what price points? - - - - - - They range from $200 to $300.

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