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The Down Under way to Bathing in Suits

by Sofroina Timmons
Original, practical, comfortable, and absolutely out doors sexy! I’m talking about swimsuits - - Seafolly swimwear that is. Picture yourself, no matter what body type you’ve been blessed with, in a stunning piece whether a bikini, one piece, monokini and/or separates. Each trend-setting style compliments all of your acts of life: surfing, snorkeling, boating, and soaking-up the rays or just plain flirting.

This 2011 Seafolly swimwear collection offers style, chic luxury with gorgeous cuts, flattering patterns and tops that cater to body types such as the E cup hotties, the round curv-alicious bodies and the tomboy frame. Seafolly understands and embraces that every woman is shaped uniquely beautiful in her own way. Seafolly is just waiting for you to accept your mold and jump on the band wagon to express the sexy Seafolly Sheila in you!

Seafolly has been in the swimwear industry since 1975 and continues to wow the swimsuit masses each season. That's because Australia is six months ahead of the U.S. and is the first to set the stage for sultry wearable selections. Colorful patterns, tropical prints and basic classic hues give each Seafolly selection a unique expression. Your swimwear fashion can be worn at the beach, poolside or at a resort.

How and why did Seafolly's collection start and who started it?
Seafolly the brand came to life 35 years ago and has been getting stronger and stronger each season. It was the brain child of Peter Halas who is still actively involved in the company, Peter's son Anthony is now the CEO.

Who do you envision wearing this collection?
Our collection is worn by 16 - 45 year olds from an A - E cup. We design with every woman in mind; we're here to make women feel good.

What do you think are the biggest swimwear trends right now spring 2011?
Lingerie inspired styling and retro silhouettes are big stories right now.

What was the inspiration for your latest collection?
The Seafolly range is massive, this season we have 3 key themes each with their own inspiration. Beach bombshell Pin Up - inspired by retro glamour, Miami Neon - inspired by strong, blocky, bright colours and shapes and Animal Safari - inspired by, you guessed it, animal and safari.

What era in fashion does Seafolly most resemble?
There are influences of the 50's, 70's and 80's but the collection is a fashion forward 2011/12 one.

What is the most important ingredient for a suit: a fun style, sexy silhouette, or function?
The most important thing in a swimsuit is that it makes the wearer feel a million dollars.

How do you remain competitive in this market?
By consistently coming up with really strong designs and beautiful prints whilst always maintaining Seafolly's superiority in fit and quality.

Where can Seafolly be purchased where and at what price points?
Seafolly can be found in everything but Water, Anthropologie, Nordstrom and selected independents. Full stockist list can be found at
Separates start from about $50 and one pieces start at about $145.

Seafolly images by Max Doyle
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