From the humble beginnings of Lana Fuchs' t-shirt collection in downtown
This collection is for the young at heart and those that find inspiration in music, art ad fashion. It's an eclectic blend of street fashion and graffiti that is playful and motivates the mood with its contribution of color therapy.
Do you agree that the economic times call for minimalist designs?
I feel that the economy affects all industries and people from all walks of life; however minimalism is not necessarily the best way to go. I believe, we have to stay away from minimalist designs, dark colors and moods, because they only make us feel worse in these already chaotic times. By using color, bright images, playful designs and characters we can at least inspire, encourage, motivate and thus bring the light to the world of darkness. Taking the idea of color therapy, we are creating Billionaire m.a.f.i.a. therapy to cheer up people.
Tell us one thing that no one knows about the brand.
Billionaire m.a.f.i.a. brand is the birth child of the entire team, which is comprised of young, unique and talented individuals from all over the world. Together we form “happily dysFUNctional family” and each one adds his/her special ingredient to designs and brand in general. This makes the success of the brand simply phenomenal.
Let's discuss the term “Urban.” Do you feel it can pigeonhole a brand or do you prefer the term “street-wear” as opposed to urban?
Billionaire m.a.f.i.a. is defined as PROGRESSIVE STREETWEAR, the operative word being PROGRESSIVE. And what makes the brand progressive, is the idea that “art evolves, so do we.”
Progressive streetwear can sometimes cross over into urban, but I wouldn't label Billionaire m.a.f.i.a. as “URBAN”.
What do you think are the biggest trends right now?
Graffiti, bright colors, contemporary fit, neon colors, glam rock and, of course, general freedom of self expression.
What trends are you seriously tired of and hope will remain in 2008?
Tattoo is dead, dead, dead... I'm also seriously tired of crystals on anything and everything. There is nothing worse than seeing 40 years old guy blinged out from head to toe. One can be stylish and cool without creating the look that requires sunglasses at night.
Words of wisdom:
For those wishing to embark on this crazy journey, be aware that the road is long, hard and paved with obstacles. Competition is fierce and you are only as good as your last collection. My personal main philosophies are:
believe in yourself, even when no one else does
persistence pays off
be willing to change with the times
Billionaire m.a.f.i.a. can be purchased in stores throughout and as well as in our online store at www.billionairemafia.com and FASHION GALLERY BOUTIQUE and Billionaire m.a.f.i.a. headquarters in
Some of the stores carrying Billionaire m.a.f.i.a. are MANALIVE throughout , Joe Brand (TX), Flasher on
$44 - $66 for t-shirts, $185 - $264 for hoodies, $100 - $482 for jackets, $62 for leggings, $100 for hats, couture pieces and jewelry prices available upon request