Summer 2011 has invigorated sexy silhouettes, bright color combinations and sultry fits. Owner and designer Jenny Pyle has designed the summer 2011 swimwear line to cater to different body types. You can sashay your look whether visiting a resort or lounging on soft Caribbean beach sand, 1Sol has three distinct themes that will amp up your style.
Get carried away on the Nautical Collection with traditional sea blues, navy and gold accents with crisp white backgrounds, mini-sailor stripes and chain-like bubble prints that create a warm greeting - ahoy matey! If you’re feeling a bit Bohemian Tribal then glide into one of 1Sol's earth-tone medleys accented on asymmetrical silhouettes with metal embellishments and tribal patterns.
After you’ve created heat waves on the sand, 1Sol's chic effortless beachwear cover-ups will help you turn the heat down to a bare minimum. Flaunt your eye-catching luxurious fabric in modern trend-setting details with subtle hardware that adds texture to a complete look. Going out this summer will be a cinch with 1Sol.
What was the inspiration for your latest collection?
My inspirational trip this year was to the Dominican Republic. I have never seen such vibrant greens and blues. The prints are all nature inspired and the art in the Dominican showcases lots of color and beautiful ombres, so our color palette from 2012 reflects that.
How do you remain competitive in this market?
By taking chances on new developments and silhouettes, while remaining focus on quality and fit.
Who is your ideal client and why?
We are a TRUE contemporary line for fashionably active women ages 25-45. We have sexy silhouettes that have a wide range of coverage but the main thing you will see consistently throughout the collection is its fashionable styling and quality of fit.
What era in fashion does 1Sol most resemble?
Probably the late 60's into the 70's
What do you think are the biggest swimwear trends right now spring
Retro inspired bodies
How does the green initiative affect your brand?
I do like the trend towards minimalist designs which are classic in nature and can really last through the seasons. I think that is something every designer is aware of; how to make a garment that people want to invest in, not just be a trend piece. The eco-conscious drives me crazy. Not because I don't support the movement but because it's become a trend that people are just exploiting as a marketing tool. When you think about eco-conscious, you have to look at the bigger picture. It's more about your carbon footprint than just having your raw materials being green. It’s about looking at how the garment is made, not just the materials used. Low usage lights in the factory, newer machines that don't use as much electricity, dye treatments, etc. Organic dyes sometimes turn out to be the most toxic. I know some dye houses that refuse to use them. My point is, caring about the environment shouldn't be a gimmick.
What item is a must-have while you are at the beach?
A good book!
What's next for 1Sol and is there a lingerie collection in the works?
We are working around the clock to complete our 2012 collection which will be showcased during the Miami Swim Show in July. As far as a lingerie collection...you never know, something to consider.
Where can 1Sol be purchased?
Check us out at www.1solswim.com