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A Kaleidoscope of Fashion

by Sofroina Timmons

Fashion allows us to play many parts in different scenes of our lives. I always look forward to summer! I am drawn by the aura of the sand at the beach, pool deck, and possible resort lifestyles. I can style my personalities in a slew of ways from traditional to contemporary or something along the lines of being coy. I am often on the prowl for collections that can help me express my style sensibilities...whatever my mood.

Elif for Jordan Taylor swimwear is a collection that incorporates fit and form as well as function with an acute eye on delicate feminine details with a luxurious touch. Elif Katik, is a Turkey native whose extensive fashion background includes roots in architecture and theater. Understanding shapes and the colorful world of theatrics are the best tools to use when creating and designing flattering pieces. Jordan Taylor Greenberg, owner of Jordan Taylor Inc., has a pretty lengthy background as well. He was once a selling agent in the fashion industry for missy garments and also developed products in plus-size fashion. In 1996, he manufactured missy type resort wear for ten years and decided to welcome aboard Elif's creativity in 2006.

Elif and Jordan have come together to make creations that focus on a sophisticated cosmopolitan lifestyle utilizing quality fabrics with unusual color combinations and trims that deliver an upscale result.

Tell us about the beginning of the brand.
The collection started because we wanted to expand our market by introducing Resort Wear for a higher end customer.

What was the inspiration for your latest collection?
For our 2012 collections, we are going back to the minimalism of the 90's. There’s a need for simplicity and essential styles which is hard to find in today's market. Therefore, this whole collection is inspired by back to the basic. We added romance and elegance to the clean lines so it brings out the beauty of a woman.

What's next for the brand and is a lingerie collection possible?
I would love to. It would be my dream to start a lingerie collection.

Who is your ideal client and why?
I envision women between 25-50 with a contemporary /cosmopolitan lifestyle. My ideal client loves to travel, interested in art and culture. She is fashion conscious and cares about quality and details.

What item is a must-have while you are at the beach?
A dress that is versatile...attractive on the beach and fashionable enough to go out.

What is the most important ingredient for a suit: a fun style, sexy silhouette, or function?
The most important ingredient for a suit is the comfort, quality and lastly, the distinguished design that fits with the type of clientele you aim towards.

What are two words that describe your collection?
Minimalism combination with Romanticism.

How do you remain competitive in this market?
We try to remain unique by not searching what's on the market, but we do keep updated with the latest fashion trend to our meet our client's demand.

Where can the collection be purchased and what are the price points?
Elif for Jordan Taylor collection can be purchased through our home website www.jordantaylorcollection.net - - The price ranges from $50-$100.

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