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Bathing Suit Beauties

by Sofroina Timmons

The summer is near and the beauties are revving up for fun in the sun. The New Year's resolution is almost complete and that little number in the window from Beauty and the Beach Hawaii swim line is certainly worth your drool. The line exudes what summer is all about. Beauty and the Beach Hawaii swim line is inspired by Hawaii's signature style of tropical island colors and prints. Expect flirty pieces with trend-setting designs, cuts and sun-sational textiles that give you a Maui Look!

Katie Wilson, Owner and Designer, of Beauty and the Beach Hawaii is throwing in her version of retro-chic crochet designs that are styled as two pieces and monokinis incorporating a regular finish along with a sleek, chic shimmer-yarns. Fringe-flirty two pieces in Lycra are introduced in five colors including a fascinating new layered two-tone design and my fave: crochet shorts knitted to accentuate the curves and the crochet skirt that sways your swing to surely burn sink holes in the sand. Your first and last stop should be and will be Beauty and the Beach Hawaii swimwear this summer 2011.

Tell us about the how your company started.
It was a combination of a love of fashion, a desire to start my own business, and spending the vast majority of my free time on Maui beaches.

What was the inspiration for your latest collection?
There are two very different lines with different inspirations this season. The Lycra line continues the celebration of the Hawaiian island vibe of the first season - going for laid-back sexiness, flirty-fun, and a splash of cool. The crochet line which we are becoming well known has been a huge hit this year.

How do you remain competitive in this market?
We realize times are tough all around; our costs of material, manufacturing, and shipping have gone up, with the cost of everything else. We have tried our best to keep our prices the same as years past. We feel our customers will appreciate it.

Where can your collection be purchased?
Our suits can be purchased at www.beautyandthebeachswim.com and a list of our retailers can be found on our website. Our price points range from $44-$82 for cover-ups and $86-$110 for swimwear.

Who is your ideal client and why?
We have a niche, women who want designer suits, for non-designer prices. We have gotten sexier with crochet and have offered Lycra with more coverage than years past. Believe me, either way you will stand out as a beauty on any beach.

What item is a must-have while you are at the beach?
A beach cover up, you never know if the beach will lead to dinner or drinks.

What's next for your collection?
We will just be working on making suits that women will love to wear.

How does the eco-conscious movement affect your collection?
The green movement is big, and we have a few changes that will be implemented in 2012. Until then, I will just let you know it is something totally unique never seen or done before.

What are two words that describe your collection?
Fun and Sexy

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