Women with smaller cup sizes no longer have to suffer with uncomfortable, ill-fitting bras. Bras that fit too loose or had straps that lazily slide down the shoulder when one is casually walking are a huge nuisance. Also nuisances are cup sizes that give away the shape of the bra without one broadcasting it. Most women are unaware of which brand to choose from in a saturated market in order to find the perfect fit.
Founded in 2004, President and CEO and designer Jane Hodgdon of IBB Designs LLC understands all of the smaller packages in life by promoting her Itty Bitty Bra line. Based in Irvine, CA Hodgdon's company allows women the ability to find almost any size, shape and figure to flatter.
Itty Bitty Bra is known for having bras that not only fit well but mold to cup sizes like a glove. It is comforting to know that a fashion-forward lingerie collection stands for coverage, support and undeniable comfort with an inimitable style showcasing a remarkable fit.
Give us background information about Itty Bitty Bra.
I conceived Itty Bitty Bra after much frustration of trying to find the appropriate bra for myself. I discovered that for the most part, the major manufacturers simply compensated for sizing variations by adjusting the straps with no consideration for the actual cup size. Eventually I realized I had to create a line that would provide the right sizing for this vast, underserved market of women.
How does Itty Bitty Bra position itself against lingerie companies
such as Victoria’s Secret, Fredericks of Hollywood, Cosabella, and Chantelle?
Those names actually address different segments of the market. Itty Bitty Bra has its own market of women who get the brand for exactly what it gives them - affordable intimate apparel with amazing fit for a smaller size range.
What do you think are the biggest trends in lingerie right now?
I believe that women will continue to look for a balance between something romantic and sexy and we'll be seeing trends along those lines.
What celebrity would you say exemplifies Itty Bitty Bra's style and
Kiera Knightly and Natalie Portman come to mind. They're both beautiful women with active lifestyles and just the right proportions for Itty Bitty Bra!
What trends are you tired of?
I've always felt that exaggerated enhancements in intimate apparel are unnecessary. And already it seems that more and more women are realizing that as well.
How do you remain competitive in this market?
Itty Bitty Bra isn't necessarily a competitive brand as it is a dependable one. Everyone who's tried the brand knows they are definitely getting the best quality and value for their money.
Where can Itty Bitty Bra be purchased?
Itty Bitty Bra is available in specialty boutiques nationwide as well as in Europe and Asia. Online everyone can also purchase Itty Bitty Bra at www.ittybittybra.com from about $16-65 for a range of bras, cami's, boyshorts, thongs and others.