Held at the Altman building, guests found themselves immersed in a multifaceted event highlighted by fashion shows, musical performance, art exhibits, and a crowd so international and eclectic only NYC could gather. Upon entrance, guests were greeted by a spectacle of twenty chrome mannequins dressed in Colombian high fashion by some of the country's most prominent designers and adorned with handcrafted jewelry by designer Mercedes Salazar. According to Salazar, her accessories always try to show the two sides of the coin, the balance between lightness and weight Large, captivating images by Colombian photographers, including Carlos Ruiz, cascaded from the ceiling as the crowd mingled. Designers, artists, doctors, and beauticians traveled the distance from Colombia to New York with the sole purpose of showcasing their work, products, and services around the venue's magical setting.
At 8pm, a series of three fashion shows began. Pitahaya Swimwear opened with their colorful Summer 2011 collection, marking their first show in NYC. Next to grace the runway was designer Silvia Alfonzo who showcased sophisticated and feminine apparel, marked by silhouettes of rouched flowers, gypsy-style tie-dyes and watercolors. To close the shows, the models strutted in designer Edwing D'Angelo's retrospective viewing of his best preview collection looks. In between the fashion shows, Latin Grammy-Nominated Colombian musician, Andres Cabas performed to an enthusiastic crowd.
The two-day event raised awareness of the Colombian Fashion, Beauty, Luxury, Travel, and Entertainment world to the New York City trade. Buyers, designers, socialites, potential customers, and media alike were present for the historical and fashionable showcase of Colombian Luxury Lifestyle Show in NYC.
Sponsors included: Colombia is Passion, Proexport, TV Colombia, Empresa de Licores de Cundinamarca, Revista Stetika, Caracol TV and Radio, Revista Viajar, and Goal USA.