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CEW 2009

by Yvette Coleman
April 3, 2009
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It is my favorite time of year: CEW Awards! The season of beauty arrived and over 500 brands large and small participated in the professional world of beauty awards for the best products and best value. Over 4,000 professionals and expert members of the Cosmetic Executive Women review and vote on their favorites for the year. The list is hefty and the choices were plentiful and I enjoyed perusing, touching, spraying, and smelling just about each product. I ran across several of my veteran favorites and quickly found new ones that were of interest.

I had the chance to sit down with the President of CEW, Ms. Carlotta Jacobson, who was gracious and warm. She and I talked about the economy and its effects on beauty consumption. Jacobson noted that customers are more interested in value this year and are asking themselves a key question: "What will I purchase and will it be affordable, not just a whim and an impulsive buy, but an item that enhances my lifestyle. '' This year many women are making "smarter choices '' and leaving the uncertain pricey luxe items on the shelf. And for this reason many other brands have upped their ante with lower prices while sustaining the high quality of brands to continue to be relevant within today's trying times.

Women still want to look and feel beautiful, at a price they can live with. So the next time that you see the "CEW Appoved '' on your favorite or new beauty items, feel better knowing that over 4,000 women just like you have tried and tested each one and believe the items in your hand will bring a "value '' to enrich your life. Take a look at a few new collections from many of your favorite brands and I have few new ones that I am pleased to introduce. I hope that you will enjoy!

Fashionably Yours,

Yvette!