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The Young and the Young at Heart

by Sofroina Timmons

We spotlight a swimwear line that is versatile for midday to late afternoons for a casual or party inspired occasion and best of all a style to compliment both the youth and the youthful at heart. The swimwear designs are flirty with simple embellishments, tasteful plunging necklines and a lot of feminine attitude. Each inspired design has a little of every womanly characteristics whether bold and serious; that emphasizes on the woman who is very health and body conscious and the young with all the right parts that screams, “if you got it, flaunt it!”

Welcome yet another fresh, innovative Colombian designer, Vicky Moreinis. For 20 years, Vicky has designed and manufactured private labels for companies and decided in 2006 to launch her line for women of every age. She realized that the swimwear industry provides beautiful pieces that are either for the young or the mature audience only. Noticing a part of the market that was forgotten or left out, she decided to combine the two consumers and come up with her compilations to fit the need of every age and frame. She also has a line for our “little darlings” too!

All of her collections are hand crafted with artisan details such as ornaments in coconut seeds, crochet, batik and exquisite South American hand painted art. She combines European fabrics to exemplify the true meaning of her passion in designing and her artistic nature.

Her recent design for 2010 is called the Lotus Collection. Her inspiration came from the lifestyles of today's high school and college women whom are, in her opinion, sophisticated yet fun looking. This collection has flair of vibrant colors, bold prints and retro influenced details. The ring embellishments, and hand knitted crochet that infuses colors such as orange, fuchsia, turquoise and red. All the swimsuits and bikinis come with matching cover-ups and dresses that can be worn on the beach, at the pool or as a street wear vibe.

How did you get started in the swimwear fashion industry?
I ACTUALLY STARTED OUT DOING AEROBIC WEAR IN IN THE 1980'S. IT BECAME SO POPULAR THAT THE COLOMBIAN OLIMPIC COMMITTEE CONTACTED ME TO DO THE GYMNASTIC UNIFORMS FOR THE PAN AMERICAN GAMES. THE SWIM TEAM HEARD ABOUT ME AND THEN ALSO CONTACTED ME TO DO THEIR SWIM SUITS. THAT WAS MY FIRST EXPERIENCE WITH SWIMWEAR. AFTER THAT I REALIZED THAT THERE WAS A GLICH IN THE COLOMBIAN MARKET FOR FASHION SWIMWEAR. I STARTED CONTACTING ITALIAN FABRIC MANUFACTURERS, WENT TO A FEW FABRIC TRADE SHOWS AND GOT STARTED. ABOUT 5 YEARS LATER WE BEGAN TO EXPORT TO THE CARIBEAN AND CENTRAL AMERICA.

How would you describe the overall feel/vibe of your collection?
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

What do you think are the biggest swimwear trends right now spring 2010?
GRECIAN STYLE, ONE SHOULDER AND A LOT OF DRAPING.

What era in fashion does your line remind you of?
VICKY LINE HAS A VERY STRONG ROMANTIC INFLUENCE OF THE 1940'S BUT COMBINED WITH 21ST CENTURY PRINTS. LOTUS IS TOTALLY 21ST. CENTURY.

Where can your collection be purchased?
OUR SUITS ARE NOT SOLD IN DEPARTMENT STORES ONLY IN BETTER BOUTIQUES. PRICES RANGE FROM $100.00 TO $160.00. TO FIND OUT MORE ABOUT OUR LINE OR TO PURCHASE THE VICKY MOREINIS OR LOTUS COLLECTION, PLEASE CONTACT PAUL MOREINIS AT PAUL@VICKYMOREINIS.COM

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