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Which Seafolly Sheila are You?

by Sofroina Timmons

Picture yourself wearing a sumptuous bright colored seashell bikini with tiny ruching along the trim held up with twisted spaghetti straps. And all of a sudden, in the distance an oasis of Haggerstone Island appears with breath-taking crystal blue waters and powder white sands, large century old trees standing 100 feet tall with cascading branches that create a quiet shady place to relax; the whipping of the soft breeze brushing up against your skin allowing your hair to dance with excitement. Can you see it? Can you smell the sweet scent of the ocean while you're propped up like a swimsuit model lazily stretched across a mossy rock? If you seek to be in the country where the men are called "blokes" and the women are called "Sheilas", then you would definitely want to be in wearing Seafolly.

Get your "beach-on" with this year's 2010 collection created by Managing Director of Seafolly, Anthony Halas, son to the original owners Peter and Yvonne Halas. Seafolly was founded in 1975 as a rag trade. But once Seafolly found its niche in swimwear in 2002 when Anthony took over, its success took off!

Seafolly is an all wear line with separate pieces to suit your tastes as well as matching cover-ups like 100% Silk Gospel Dresses, Asymmetrical Goddess Dresses, Sheer Kaftans, sarongs, wide shady brims and Goddess Sandals to complete your beach look. Don't fret, this line has over 300 styles to choose from and understands that individual women have individual needs and incorporates 50's era of styling with asymmetrical accents and retro silhouettes, whilst catering to women all the way up to an E cup.

What was your inspiration for your spring 2010 collection?
The spring 2010 collection is inspired by glamorous pieces that remind us of silver screen sirens, hot colors that would glisten in the sunlight, feminine details like ruffles, fringe detail, and floral prints, haute hippie that brings with it a vintage vibe and practical separates to flatter every body type.

How would you describe the overall feel/vibe of Seafolly?
Seafolly has been capturing the essence of Australian Beach Culture for 35 years and seeks to provide fun-loving women with practical suits that they can not only be active in, but they can also feel glamorous in. As 95% of the collection consists of separates, Seafolly encourages women to mix and match pieces to create their own personal style. This also allows women to look their very best by choosing silhouettes that flatter their body type.

What do you think are the biggest swimwear trends right now spring 2010?
The biggest trends we have seen are hot colors, details like ruffles, flirty floral prints and polka dots, and of course nautical stripes! Cut outs are also a big trend; it instantly adds excitement to a suit.

What era in fashion does your line remind you of?
Because the range of Seafolly is so large, producing 350 separates in each collection, we are able to create suits for every taste and therefore do not fit within one era. Seafolly has tie-die inspired prints and floral which mirror the 70s, neon's for the 80s girl, silhouettes that mimic styles from the 60s....

Now that sheers, nudes and blushes are the fad for this spring, what colors did you choose to use?
The Seafolly woman never wants to blend in on the beach and so we went for the opposite, bright colors and bold prints.

So what does your design house do during the winter off season?
Seafolly designs a trans-seasonal collection which includes gorgeous yoga pants and workout tops, snugly beach throw-on and stunning knit wear.

What's next for Seafolly - - is there a lingerie collection in your future?
Not right now. We are totally focused on making sure our swimwear range is the number one in the world!

Where can Seafolly be purchased?
Seafolly is available in retailers across the however the www.Seafolly.com website makes suits accessible to all corners of the globe! Price points range from $60 - $100 for separates and go up to $160 for one piece suits.

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