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Complete this Summer with Jordi Flip Flops

by Sofroina Timmons

There are several styles of footwear from your kick-a-round flats or to an upscale black-tie engagement and yet there are shoe issues we sometimes cannot resolve. Say for instance, you want a pair to “some-what” kick-a-round but trendy enough to go further than the corner store. Or vice-versa. You don’t want to wear flats or heels because it may be a bit much, so what do you do? Jordi Flip Flop has a selection that has ended the dilemma on what to wear. Styles like, the Marie Sandal, Missy & Emma Wedge, Eva Espadrille Wedge and Lulu Zebra Flop are footwear for those in between outings. The great thing about it, you can wear the same flip flop with any attire and spruce it up with the interchangeable straps. That’s right! Finally, there are no worries when you have gone through the day with a particular sandal and you don’t have time (or plainly, don’t feel up to it) to change your shoe.

Jordi Flip Flops is a new slim flip-flop that is offered in a variety of six vibrant colors (black, stone, pink, blue, green and yellow) with interchangeable snaps. The SwitchFlops collection offers an array of straps that transform a flip-flop into endless options of styles and designs. It doesn’t stop there, there is also a Liz & Lizzie Ballet Flat for adults and kids (along with the Alden Butterfly Flop for kids); and they also carry accessories such as the Boca Tote, Cedar Key Tote, Captiva Hobo Bag and the Cocoa Wristlet; scarves in Lola Stripe, Maya Snakeskin, Carmen Ring, Bridget Floral and Harley Metallic to complete your look!

This full concept line and accessory was founded and created by an energetic, inspirational designer, Lindsay Phillips who envisioned open soles wearing an infinite amount of possibilities to dress up those painted “piggies”. The new collections feature surprising floral, wild animal and tribal prints and plenty of glitz and glam.

Tell us about the genesis of the brand?
It all started with a high school art project. I launched the company when I was a senior in college and brought my mom on to help because I needed an extra hand to help juggle school and launching a company!

Where did you get the name, “Jordi Flip Flops”?
All of the shoes, straps and snaps are named after important women in my life. Jordi happens to be the daughter of our CEO. She is extremely fashionable and is always teaching me when it comes to new trends and concepts. I thought this was the perfect shoe to name after her.

Give us three words that best describe the brand.
Fun, colorful, and unexpected!

Where can the flip flops be purchased?
Our products are sold in over 4,000 stores nationwide. If you go to our website you can locate a store near you. We also sell our products on our own site as well. The Jordi’s are $24 and all the interchangeable snaps are $12.

Any words of advice or wisdom for someone trying to break into your profession or do what you do on a daily basis?
Be persistent and never give up! There are always going to be challenging days but if it were easy everyone would be doing it. Like Thomas Jefferson said, “Genius is 1% inspiration and 99% perspiration.” Like anything in life it takes a lot of hard work….Literally, sweat and tears!

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